Brief Explanation

People cannot live without petroleum, but people do not really know the harm of oil exploitation, not to mention noticing the major oil company looking at the arctic. We hope to make more and more people aware of the status

The Brief

To many petroleum companies, 2013 means a year of developing the arctic to a whole new level. However, dding one more drilling pad equals 300 thousand of barrels of petroleum leaked into the ocean. It not only causes ocean pollution, but also threatens the lives of so many organisms living in the ocean. Greenpeace pays close attention to the problem of arctic pollution, and expects more and more people notice what is happening in that outland place.

How the final design was conceived

Our Idea is to made a “specimen-box” like those displayed in museums, to show how much damage oil drilling does to the animals. We cooperate with an excellent 3D production company and producer, by adding STOCKPHOTOS, 3D models and hand paintings.

Indication of how successful the outcome was in the market

We earn a great deal of attention when this work is displayed in Museums, aquariums and galleries. People are really interest in this subject on SNS, when we publish this ad on the magazines and newspapers.