SHAKE OFF

TitleSHAKE OFF
Brand3M
Product / ServicePET HAIR ROLLER
CategoryA01. Posters
EntrantPUBLICIS SHANGHAI, CHINA
Entrant Company PUBLICIS SHANGHAI, CHINA
Advertising Agency PUBLICIS SHANGHAI, CHINA

Credits

Name Company Position
Erik Vervroegen Publicis World Wide World Wide Chief Creative Officer
Sheena Jeng Publicis China Chief Creative Officer/Copywriter/Planner
Akae Wang Publicis Shanghai Executive Creative Director/Copywriter/Planner
Angela Ann Antonio Publicis Shanghai Assosiate Creative Director/Designer
Tim Flach Publicis Paris Photography
Prodigious Publicis Paris Production
Elysian Fields Publicis Paris Production
Gael Cheval Publicis Paris Production Manager
Lauriane Dula Publicis Paris Producer/Art Buying
Lys Aelia Hart Publicis Paris Production Coordination/Art Buying
Jean Luc Chirio Publicis Paris Global Print Manager
Bastien Grisolet Marcel Worldwide Art Director
Antony Crossfield Ltd. Retouching

Brief Explanation

How to make an attention-grabbing visual for print.

The Brief

To introduce 3M pet hair rollers that effectively removes pet hair from upholstery & furniture.

How the final design was conceived

We tend to overlook our beloved pet's hair fall unless we see how intense it is. By showing freeze frame shot of pets with hair flying. We see how significant our product for our household.

Indication of how successful the outcome was in the market

There has been a significant brand awareness among pet lovers community and an increase in sales.