Product / ServiceHELMET
CategoryA01. Posters
Entrant Company TBWA\THAILAND Bangkok, THAILAND
Advertising Agency TBWA\THAILAND Bangkok, THAILAND


Name Company Position
Veradis Vinyaratn TBWA/Thailand Executive Creative Director
Tiratus Phaesuwan TBWA/Thailand Creative Director
Visa Amranand TBWA/Thailand Creative Group Head
Natchalai Sukamongkol TBWA/Thailand Copywriter
Nawaporn Suetrong TBWA/Thailand Copywriter
Ronnapop Chaiyanant TBWA/Thailand Copywriter
Natdanai Worathanarat TBWA/Thailand Art Director
Anupong Aramboot TBWA/Thailand Art Director
Thanakit Chansong TBWA/Thailand Art Director
Sipparee Mongkolsri TBWA/Thailand Account Director
Pattaranuch Noimeecharoen TBWA/Thailand Agency Producer
Chub Nokkaew CHUBCHEEVIT CO./LTD. Illustrator

Brief Explanation

It is rather simpleā€¦ you hit your head you go to hospital. You know that even the most expensive helmet is cheaper than hospital bill or medical. So, a good helmet is cheap not expensive.

The Brief

Because of the hot weather motorcycle helmet is not a popular thing in Thailand, consequently, there are hundreds death and injuries from not wearing helmets. Life & Kustom, a high-end motorcycle gears wanted a reminder that there is a good reason for getting a good helmets.

How the final design was conceived

The visual demonstrate that the helmet takes your injuries for you.

Indication of how successful the outcome was in the market

More sales than the shop has seen.