Brief Explanation

Bench, the Philippines' largest fashion retail brand, wanted to help the traumatized children rediscover a happy childhood.

The Brief

Typhoon Haiyan, the biggest storm in history, struck Tacloban, Philippines in 2013. In any calamity, children are the most affected. And with one of this magnitude, where 10,000 people are believed dead, the children are left afraid and traumatized. In the aftermath of such disaster, how can these children hope to live a happy childhood?

How the final design was conceived

Fashion brand, Bench, with Manikako and Hope Worldwide, created GIVAGIF. When you buy an animated GIF to share online, you also give a real gift to the children: Manikako Dollmaking Kits—portable and easy-to-mail play therapy tools that help kids create and re-connect with others. Your payment also funds their food, school supplies, medicine, and new day care centers.

Indication of how successful the outcome was in the market

The gifs sold out in the first three days. The real gifts were given to thousands of children. Over half-a-million Pesos was raised to help rebuild their lives. To date, more gifs are being made. And with every GIF bought and every gift given, the children affected by Typhoon Haiyan can live with laughter and play once again.