PLASTIC GRANDMA

TitlePLASTIC GRANDMA
BrandSM PRIME HOLDINGS
Product / ServiceSM ECO BAG
CategoryA01. Posters
EntrantLOWE PHILIPPINES Makati City, THE PHILIPPINES
Entrant Company LOWE PHILIPPINES Makati City, THE PHILIPPINES
Advertising Agency LOWE PHILIPPINES Makati City, THE PHILIPPINES

Credits

Name Company Position
Leigh Reyes Lowe Philippines President/Chief Creative Officer
Joel Banzil Lowe Philippines Creative Director
Mario Serrano Lowe Philippines Creative Director
Sonia Pascual Lowe Philippines Associate Creative Director
Gabie Osorio Lowe Philippines Senior Art Director
Peter Mutuc Lowe Philippines Senior Art Director
Pam Demetillo Lowe Philippines Art Director
Charles Floria Lowe Philippines Art Director
Aimee Sarmiento Lowe Philippines Business Unit Director
Gerald Lim Lowe Philippines Account Director
Jake Fernandez Lowe Philippines Print Production Director/Photographer
Roger Rapacon Lowe Philippines Final Artist
Arnel Carangan Lowe Philippines Final Artist

Brief Explanation

Many people know plastic bags aren’t good for the environment. Not too many know that plastic bags clog drains and make flooding even worse. Since 2000, typhoon and flood damage has cost the Philippines more than $3 billion and taken 13,000 lives. The campaign aims to create awareness on the dangers of irresponsible plastic bag disposal, presenting the SM Eco Bag as the reusable, sustainable solution.

The Brief

Improve SM’s association as an environmentally-conscious establishment.

How the final design was conceived

We asked people to donate plastic bags and we reused these to show the destruction they help cause. The works we made capture real situations of people of all ages who have been victims of flooding.

Indication of how successful the outcome was in the market

No recorded results yet as of submission date.