|Brand||SM PRIME HOLDINGS|
|Product / Service||SM ECO BAG|
|Entrant||LOWE PHILIPPINES Makati City, THE PHILIPPINES|
|Entrant Company||LOWE PHILIPPINES Makati City, THE PHILIPPINES|
|Advertising Agency||LOWE PHILIPPINES Makati City, THE PHILIPPINES|
|Leigh Reyes||Lowe Philippines||President/Chief Creative Officer|
|Joel Banzil||Lowe Philippines||Creative Director|
|Mario Serrano||Lowe Philippines||Creative Director|
|Sonia Pascual||Lowe Philippines||Associate Creative Director|
|Gabie Osorio||Lowe Philippines||Senior Art Director|
|Peter Mutuc||Lowe Philippines||Senior Art Director|
|Pam Demetillo||Lowe Philippines||Art Director|
|Charles Floria||Lowe Philippines||Art Director|
|Aimee Sarmiento||Lowe Philippines||Business Unit Director|
|Gerald Lim||Lowe Philippines||Account Director|
|Jake Fernandez||Lowe Philippines||Print Production Director/Photographer|
|Roger Rapacon||Lowe Philippines||Final Artist|
|Arnel Carangan||Lowe Philippines||Final Artist|
Many people know plastic bags aren’t good for the environment. Not too many know that plastic bags clog drains and make flooding even worse. Since 2000, typhoon and flood damage has cost the Philippines more than $3 billion and taken 13,000 lives. The campaign aims to create awareness on the dangers of irresponsible plastic bag disposal, presenting the SM Eco Bag as the reusable, sustainable solution.
Improve SM’s association as an environmentally-conscious establishment.
We asked people to donate plastic bags and we reused these to show the destruction they help cause. The works we made capture real situations of people of all ages who have been victims of flooding.
No recorded results yet as of submission date.