CategoryA06. Promotional Items
EntrantY&R VIETNAM Ho Chi Minh City , VIETNAM
Entrant Company Y&R VIETNAM Ho Chi Minh City, VIETNAM
Advertising Agency Y&R VIETNAM Ho Chi Minh City, VIETNAM
Production Company LOOK CREATIVE Ho Chi Minh, VIETNAM


Name Company Position
Marcus Rebeschini Y&R ASIA Chief Creative Officer
Kit Ong Y&R Vietnam Executive Creative Director
Vuong Nguyen Y&R Vietnam Senior Art Director
Dinh Dinh Y&R Vietnam Art Director
Khoa Lam Y&R Vietnam Art Director
Citta Le Y&R Vietnam Art Director
Hisashi Matsui Y&R Vietnam Art Director
Kit Ong Y&R Vietnam Copywriter
Le Nguyen Y&R Vietnam Copywriter
Thao Nguyen Y&R Vietnam Copywriter
Emir Shafri Y&R Vietnam Copywriter
Citta Le Y&R Vietnam Designer
Vuong Nguyen Y&R Vietnam Designer
Dung La Y&R Vietnam Account Director
Khoi Ta Y&R Vietnam Account Executive

Brief Explanation

The solution needed to tackle two very different issues, and must be cost-effective, as it needs to help thousands of people. We came up with an inexpensive innovative idea that combined Nutifood’s two CSR efforts into one. We produced the Plastic Bottle Life Vest.

The Brief

Problem Number One: Central Vietnam suffers from severe floods 4 months a year. Since 2011, 817 people have drowned. Problem Number Two: 300 billion plastic bottles are discarded a year globally, putting a strain on our environment. As a responsible corporate citizen, Nutifood has in their previous CSR programs donated supplies during the floods, and actively played its role in reducing plastic waste into the environment. This year, Nutifood combined its two CSR efforts into one activation program.

How the final design was conceived

The Plastic Bottle Life Vest uses the same material as normal life vests. The only difference is that we created pockets to store empty plastic bottles. 2 empty plastic bottles for the neck, and 5 empty plastic bottles on each of the front pockets. We successfully tested the Plastic Bottle Life Vest before mass production. It costs 1.20 USD to produce one Plastic Bottle Life Vest.

Indication of how successful the outcome was in the market

Villagers at flood-prone provinces like Ha Tinh, Quang Tri and Quang Binh used to fear for their lives when the floods came. With the Plastic Bottle Life Vest, the villagers are now equipped to protect themselves better. And by recycling plastic bottles, they also play a part in helping Nutifood to save the environment. The Plastic Bottle Life Vest uses 12 empty 500ml plastic bottles for flotation. With every 1,000 life vests, we helped recycle 12,000 plastic bottles.