IRON MIND

Short List
TitleIRON MIND
BrandYOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
Product / ServiceONE SHOW 2013 EXHIBITION IN JAPAN
CategoryA01. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company CREATIVE POWER UNIT Tokyo, JAPAN

Credits

Name Company Position
Yuya Furukawa Dentsu Inc. Executive Creative Director
Yoshihiro Yagi Dentsu Inc. Creative Director/Art Director
Haruko Tsutsui Dentsu Inc. Copywriter
Nao Sakamoto Dentsu Inc. Copywriter
Minami Otsuka Creative Power Unit Designer
Hirono Matsunaga Dentsu Inc. Designer
Yoshiko Tomita Dentsu Inc. Producer
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director

Brief Explanation

Talented creatives always have strong faith: Strong like an Iron. They work consistently. Their faith is strengthened to bring about a new idea. An Iron skeleton is incredibly strong. This is reflected in the design motif of the exhibition “Iron Framing”. The frame is constructed with bare, exposed steel. No-frills. Rough, tough and beautiful. The touch and color of each ‘iron' was carefully replicated on the prints. We designed the entire exhibition, from the poster to the interior space.

The Brief

Talented creatives always have strong faith: Strong like an Iron. They work consistently. Their faith is strengthened to bring about a new idea. An Iron skeleton is incredibly strong. This is reflected in the design motif of the exhibition “Iron Framing”. The frame is constructed with bare, exposed steel. No-frills. Rough, tough and beautiful. The touch and color of each ‘iron' was carefully replicated on the prints. We designed the entire exhibition, from the poster to the interior space.

How the final design was conceived

Talented creatives always have strong faith: Strong like an Iron. They work consistently. Their faith is strengthened to bring about a new idea. An Iron skeleton is incredibly strong. This is reflected in the design motif of the exhibition “Iron Framing”. The frame is constructed with bare, exposed steel. No-frills. Rough, tough and beautiful. The touch and color of each ‘iron' was carefully replicated on the prints. We designed the entire exhibition, from the poster to the interior space.

Indication of how successful the outcome was in the market

Talented creatives always have strong faith: Strong like an Iron. They work consistently. Their faith is strengthened to bring about a new idea. An Iron skeleton is incredibly strong. This is reflected in the design motif of the exhibition “Iron Framing”. The frame is constructed with bare, exposed steel. No-frills. Rough, tough and beautiful. The touch and color of each ‘iron' was carefully replicated on the prints. We designed the entire exhibition, from the poster to the interior space.