ROLLING EGGS

Gold Spike
TitleROLLING EGGS
BrandSHIGA ART SCHOOL
Product / ServiceROLLING EGGS
CategoryA01. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi Creative Director/Art Director
Haruko Tsutsui Copywriter
Daisuke Hatakeyama Creative Power Unit Designer
Fumihito Katamura Katamura Fumihito Photograph Office Photographer

Brief Explanation

Shiga Art School is a community based art school in Shiga, teaching creative expression to all ages from children to senior citizens. The students are emerging talent – trying out different methods and coming up with new ideas. We expressed this notion by comparing the students with ‘eggs’. The poster is printed on both sides of the paper; the photographs depict eggs in various states on one side and an illustration of ‘rolling’ eggs on the other.

The Brief

Shiga Art School is a community based art school in Shiga, teaching creative expression to all ages from children to senior citizens. The students are emerging talent – trying out different methods and coming up with new ideas. We expressed this notion by comparing the students with ‘eggs’. The poster is printed on both sides of the paper; the photographs depict eggs in various states on one side and an illustration of ‘rolling’ eggs on the other.

How the final design was conceived

Shiga Art School is a community based art school in Shiga, teaching creative expression to all ages from children to senior citizens. The students are emerging talent – trying out different methods and coming up with new ideas. We expressed this notion by comparing the students with ‘eggs’. The poster is printed on both sides of the paper; the photographs depict eggs in various states on one side and an illustration of ‘rolling’ eggs on the other.

Indication of how successful the outcome was in the market

Shiga Art School is a community based art school in Shiga, teaching creative expression to all ages from children to senior citizens. The students are emerging talent – trying out different methods and coming up with new ideas. We expressed this notion by comparing the students with ‘eggs’. The poster is printed on both sides of the paper; the photographs depict eggs in various states on one side and an illustration of ‘rolling’ eggs on the other.