|Title||HANA WATER BILLBOARD|
|Product / Service||SHOKUBUTSU HANA PERSONAL CARE|
|Category||C01. Brand Environments|
|Entrant||TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES|
|Entrant Company||TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES|
|Advertising Agency||TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES|
|Melvin M. Mangada||TBWA/SANTIAGO MANGADA PUNO||Chief Creative Officer|
|Ali Silao||TBWA/SANTIAGO MANGADA PUNO||Creative Director|
|Chino Jayme||TBWA/SANTIAGO MANGADA PUNO||Associate Creative Director/Copywriter|
|Nolan Fabular||TBWA/SANTIAGO MANGADA PUNO||Associate Creative Director/Art Director|
|Cj De Silva||TBWA/SANTIAGO MANGADA PUNO||Art Director|
|Kathy Cosico||TBWA/SANTIAGO MANGADA PUNO||Account Director|
|Rj Paculan||TBWA/SANTIAGO MANGADA PUNO||Planner|
|Dennis Carlos||TBWA/SANTIAGO MANGADA PUNO||Print Prod.|
|Abi Ramos||TBWA/SANTIAGO MANGADA PUNO||Jr. Print Producer|
|Emilie Batard||TBWA/SANTIAGO MANGADA PUNO||Agency Producer|
|Francis Allan De Dios||TBWA/SANTIAGO MANGADA PUNO||Editor/Animator|
|Teresa Composana||Production Designer|
|John Chua||Ad Photo||Photographer|
For people to take notice, the brand's message had to be more than just another large tarp lined up along hundreds more. It had to send a powerful message while also setting an example for the rest of the country.
Pasig River, Manila's main waterway, was transformed into a huge sewer system through the years. During the 90's, it was considered biologically dead. Shokubutsu HANA, a personal care brand that believes in the restorative powers of nature, wanted to join the movement to restore the river.
The first water-cleaning billboard was created. Powered entirely by nature, the billboard is designed to float on the river itself. It is made of vetiver--perennial, non-invasive grass that absorbs pollutants in wastewater.
The vetiver in the billboard could clean up to 94% of nitrates, phosphates and heavy metals in the wastewater only four days after planting. It also serves as a reminder for thousands of Filipinos to think twice before throwing garbage into the river. The billboard was talked about on social media, news site, blogs and even on national news. More importantly, it helped clean the most polluted river in the country.