|Title||SAMSUNG CURVED UHD TV MULTIMEDIA BOOK|
|Brand||SAMSUNG ELECTRONICS VISUAL DISPLAY|
|Product / Service||SAMSUNG CURVED UHD TV|
|Entrant||CHEIL WORLDWIDE Seoul, SOUTH KOREA|
|Entrant Company||CHEIL WORLDWIDE Seoul, SOUTH KOREA|
|Advertising Agency||CHEIL WORLDWIDE Seoul, SOUTH KOREA|
|Sunyoung Yang||Samsung Electronics||Client|
|Jinwhan Kim||Samsung Electronics||Client|
|Jaehyo Jung||Cheil Worldwide||Senior Art Director|
|Yeojin Min||Cheil Worldwide||Senior Art Director|
|Byungjoo Kim||Interface||Production Manager|
This Multimedia Catalog is developed as a key tool to introduce the 2014 Curved UHD TV at a range of marketing occasions, such as Samsung regional events for VVIP customers. The catalog is designed to : 1. Establish Samsung as a global premium brand with the latest features 2. Create consumer excitement and the desire to purchase Samsung TV 3. Strenthen consumers' emotional bonds with Samsung TV
Needs promotion tool to introduce Samsung Curved UHD TV at a range of marketing occasions.
We arrived at the final design by developing 7" LCD monitor embedded catalog to play Curved UHD TV films. Also the background image is aligned with ATL image (Coliseum) to express immersive viewing experience.
Our anticipated goals are, 1. To successfully provide new experiences for customers by combining a catalog with moving images. 2. To expand our customer reach by introducing a new tool that provides better messaging and differentiates Samsung from pre-existing media, such as standard print, TV and online ads. We are getting good VOCs and regional print orders for global occasion that promotes Curved UHD TV events, which tells that this material became a successful tool to promote Samsung Curved UHD TV.