|Title||ONE SPRAY IS ENOUGH|
|Brand||MR. ZHAO PESTICIDES|
|Product / Service||INSECTICIDE|
|Entrant Company||TBWA\SHANGHAI, CHINA|
|Advertising Agency||TBWA\SHANGHAI, CHINA|
|Production Company||ULTRA DIGITAL ANIMATION Shanghai, CHINA|
|Patrick Tom||TBWA Shanghai||Group Creative Director|
|Jordan Dong||TBWA Shanghai||Associate Creative Director|
|Kenny J. Huang||TBWA Shanghai||Senior Art Director|
|Sam San||TBWA Shanghai||Senior Copywriter|
|Shuang Zhang||TBWA Shanghai||Copywriter|
|Joo Teoh||Pafassion Lab||Retoucher|
Trust and quality are not commonly associated with local Chinese products. As a leading national brand in northern China, Mr. Zhao Pesticides needed to compete with international brands such as Raid (S.C. Johnson) which leads in brand awareness. The objective of the campaign is to convey quality with an international tone and manner.
To promote their insect sprays by highlighting their key benefit of fast killing effect.
We wanted to develop a series of visually stunning images based on the simple action of the product - the spray. We crafted realistic 3D renderings to dramatize the killing effect Mr. Zhao insect sprays have on various types of bugs.
At the time of this writing, market research has not yet been conducted for its overall effectiveness.