SOLDIERS

TitleSOLDIERS
BrandARS CHEMICAL (THAILAND)
Product / ServiceHOUSEHOLD
CategoryA01. Posters
EntrantDENTSU SINGAPORE, SINGAPORE
Entrant Company DENTSU SINGAPORE, SINGAPORE
Advertising Agency DENTSU SINGAPORE, SINGAPORE

Credits

Name Company Position
Ted Lim Dentsu Singapore Pte Ltd Chief Creative Officer
Ng Hock Seong Dentsu Singapore Pte Ltd Executive Creative Director
Trevor Lim Dentsu Singapore Pte Ltd Senior Art Director
Ted Lim Dentsu Singapore Pte Ltd Copywriter
Jeroel Leyble Dentsu Singapore Pte Ltd Art Director
Subun Khow Dentsu Plus Co Ltd Executive Creative Director
Supparat Thepparat Dentsu Plus Co Ltd Associate Creative Director
Pasinee Votjayayveroj Dentsu Plus Co Ltd Account Director
Wishing Well Asia Sngapore Cgi/Digital Imaging
Shooting Gallery Asia Photography

Brief Explanation

Our challenge was to help ARS mosquito coil stand out from many competitor brands. We had to demonstrate the strength of the product in a poster.

The Brief

ARS makes mosquito repellants. They wanted to highlight the strength of their mosquito coil in fighting mosquitoes.

How the final design was conceived

We decided to use the concept of War Against Mosquitoes. To demonstrate how ARS mosquito coils FIGHT MOSQUITOES, we crafted armies of soldiers, samurais and knights in the shape of mosquito coils. The design communicated the message, "Using ARS mosquito coils is like having your own army to fight mosquitoes" instantly and impactfully.

Indication of how successful the outcome was in the market

The campaign dramatically increased awareness and recall of ARS mosquito coils. ARS became known as "Your Army To Fight Mosquitoes With".