|Brand||ARS CHEMICAL (THAILAND)|
|Product / Service||HOUSEHOLD|
|Entrant||DENTSU SINGAPORE, SINGAPORE|
|Entrant Company||DENTSU SINGAPORE, SINGAPORE|
|Advertising Agency||DENTSU SINGAPORE, SINGAPORE|
|Ted Lim||Dentsu Singapore Pte Ltd||Chief Creative Officer|
|Ng Hock Seong||Dentsu Singapore Pte Ltd||Executive Creative Director|
|Trevor Lim||Dentsu Singapore Pte Ltd||Senior Art Director|
|Ted Lim||Dentsu Singapore Pte Ltd||Copywriter|
|Jeroel Leyble||Dentsu Singapore Pte Ltd||Art Director|
|Subun Khow||Dentsu Plus Co Ltd||Executive Creative Director|
|Supparat Thepparat||Dentsu Plus Co Ltd||Associate Creative Director|
|Pasinee Votjayayveroj||Dentsu Plus Co Ltd||Account Director|
|Wishing Well Asia Sngapore||Cgi/Digital Imaging|
|Shooting Gallery Asia||Photography|
Our challenge was to help ARS mosquito coil stand out from many competitor brands. We had to demonstrate the strength of the product in a poster.
ARS makes mosquito repellants. They wanted to highlight the strength of their mosquito coil in fighting mosquitoes.
We decided to use the concept of War Against Mosquitoes. To demonstrate how ARS mosquito coils FIGHT MOSQUITOES, we crafted armies of soldiers, samurais and knights in the shape of mosquito coils. The design communicated the message, "Using ARS mosquito coils is like having your own army to fight mosquitoes" instantly and impactfully.
The campaign dramatically increased awareness and recall of ARS mosquito coils. ARS became known as "Your Army To Fight Mosquitoes With".