|Brand||A DOG'S LIFE PET SALON|
|Product / Service||DOG GROOMING SERVICES|
|Entrant||DENTSU SINGAPORE, SINGAPORE|
|Entrant Company||DENTSU SINGAPORE, SINGAPORE|
|Advertising Agency||DENTSU SINGAPORE, SINGAPORE|
|Ted Lim||Dentsu Singapore Pte Ltd||Chief Creative Officer|
|Ng Hock Seong||Dentsu Singapore Pte Ltd||Executive Creative Director|
|Trevor Lim||Dentsu Singapore Pte Ltd||Senior Art Director|
|Ted Lim||Dentsu Singapore Pte Ltd||Copywriter|
|Jatinder Sandhu||Dentsu Singapore Pte Ltd||Copywriter|
|Jimmy Fok||Calibre Pics||Photographer|
|Teo Lay Leng||Miracle Factory||Digital Artist|
Our challenge was to convey the services through simple and iconic posters.
A dog’s life pet salon wanted to position itself as Singapore’s premium dog grooming service.
We decided to combine the unique services on offer at the salon by using the specialist equipment we use to care for the animals. To demonstrate how ‘a dog’s life’ pet salon offered premium and bespoke services to dogs, we crafted visuals of different dogs made from the equipment used to provide the unique services. The simple design communicated the message that customers would receive a premium service tailor-made for their beloved pets needs.
The campaign introduced ‘a dog’s life’ pet salon to dog owners and the wider public in a charming and distinct way, which helped it stand out from its competitors. Reflecting the store's philosophy of offering "5 star care at 3 star fares."