POODLE

TitlePOODLE
BrandA DOG'S LIFE PET SALON
Product / ServiceDOG GROOMING SERVICES
CategoryA01. Posters
EntrantDENTSU SINGAPORE, SINGAPORE
Entrant Company DENTSU SINGAPORE, SINGAPORE
Advertising Agency DENTSU SINGAPORE, SINGAPORE

Credits

Name Company Position
Ted Lim Dentsu Singapore Pte Ltd Chief Creative Officer
Ng Hock Seong Dentsu Singapore Pte Ltd Executive Creative Director
Trevor Lim Dentsu Singapore Pte Ltd Senior Art Director
Ted Lim Dentsu Singapore Pte Ltd Copywriter
Jatinder Sandhu Dentsu Singapore Pte Ltd Copywriter
Jimmy Fok Calibre Pics Photographer
Teo Lay Leng Miracle Factory Digital Artist

Brief Explanation

Our challenge was to convey the services through simple and iconic posters.

The Brief

A dog’s life pet salon wanted to position itself as Singapore’s premium dog grooming service.

How the final design was conceived

We decided to combine the unique services on offer at the salon by using the specialist equipment we use to care for the animals. To demonstrate how ‘a dog’s life’ pet salon offered premium and bespoke services to dogs, we crafted visuals of different dogs made from the equipment used to provide the unique services. The simple design communicated the message that customers would receive a premium service tailor-made for their beloved pets needs.

Indication of how successful the outcome was in the market

The campaign introduced ‘a dog’s life’ pet salon to dog owners and the wider public in a charming and distinct way, which helped it stand out from its competitors. Reflecting the store's philosophy of offering "5 star care at 3 star fares."