|Title||3D ON THE ROCKS|
|Product / Service||SUNTORY WHISKY|
|Category||A08. Digital Design|
|Entrant||TBWA\HAKUHODO Tokyo, JAPAN|
|Entrant Company||TBWA\HAKUHODO Tokyo, JAPAN|
|Advertising Agency||TBWA\HAKUHODO Tokyo, JAPAN|
|Advertising Agency 2||HAKUHODO Tokyo, JAPAN|
|Production Company||TOKYO Tokyo, JAPAN|
|Kazoo Sato||TBWA|HAKUHODO||Executive Creative Director|
|Kazoo Sato||TBWA|HAKUHODO||Creative Director|
|Hideo Kato||SUNTORY BUSINESS EXPERT LIMITED||Creative Director|
|Kiyoshi Omori||Suntory Holdings Limited||Creative Director|
|Takahiro Hosoda||TBWA|HAKUHODO||Copy Writer|
|Nobuhiro Arai||TBWA|HAKUHODO||Copy Writer|
|Yo Kimura||TBWA|HAKUHODO||Art Director|
|Yuki Tokuno||TBWA|HAKUHODO||Art Director|
|Masashi Matsukura||TBWA|HAKUHODO||Creative Technologist|
|Shizuka Masuno||SUNTORY BUSINESS EXPERT LIMITED||Creative Producer|
|Yuta Mita||SUNTORY BUSINESS EXPERT LIMITED||Creative Producer|
|Eiji Tanigawa||TOKYO||Film Director|
|Masayoshi Takayanagi||TOKYO||Assitant Producer|
|Makoto Takahashi||TOKYO||Production Manager:|
|Im Jeong/Ho||Mount Inc.||Interactive Art Director|
|Hidekazu Hayashi||Mount Inc.||Interactive Art Director|
|mount inc (Interactive production)||Additional company|
|amana (graphic production)||Additional company|
Whisky is one of the most popular alcoholic drinks in the world. However, whisky fans are getting older as time passes, while younger generations see it as an out-of-date, boring drink. Our challenge was to attract younger drinkers and once again to create the golden age of whisky.
Generate interest in whisky among young generation and motivate them to drink whisky.
We designed a service at the bar which users can enjoy whisky with ice cubes created in their desired shape with use of the state-of-the-art 3D technology. The aim was to attractively communicate this new service through a power of design. We ultimately created a poster by communicating the service through simple and beautiful visual.
We rocked the world in just two weeks. Over 5 million Tweets from 47 countries spread the story around the world. More than a hundred inquiries were made to install our 3D on the Rocks service at bars, which contributed to Suntory whisky sales. We were covered on CNN, ABC, YAHOO!, CNET, and many other local and global news and trend sites. And, finally, we are in talks with fashion brands and the music industry for future parties and events.