Brief Explanation

It is the world first whisky glass made of innovative sensor technology incorporating traditional Japanese design. It represents a fusion of tradition and innovation, nature and technology, East and West. The glass affords people a new way of experiencing whisky with sound and vision. The branding story of HIBIKI comes from the unique elements created in the 4 seasons in Japan, such as water and wheat. HIBIKI has blended these seasons in harmony with each other.

The Brief

SUNTORY HIBIKI which means in "Harmony" is one of the best known blended whisky's in Japan. SUNTORY wants to share with the world HIBIKI’s uniqueness and craftsmanship of Japanese blended whisky born from a fusion of tradition and innovations.

How the final design was conceived

It is the world first interactive whisky glass design made in collaboration with traditional craftsmen and digital technologists. It represents a fusion of and tradition and innovation, nature and technology, East and West. Interacting with the glass, by touching it, tilting, drinking, swirling the ice cubes creates unique seasonal experiences incorporating audio & visual effects. The glass affords people a new way of experiencing whisky with 5 senses.

Indication of how successful the outcome was in the market

The video was broadcasted on website and shown at different events so that any consumers also can experience this simulation. It played a major role to gain publicity. There are more events of this whisky glass in different places in the future.