CategoryA06. Promotional Items
Entrant Company HAKUHODO KETTLE Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Advertising Agency 2 HAKUHODO Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN


Name Company Position
Kentaro Kimura HAKUHODO Kettle Inc. Creative Director
Hideo Kato/Kiyoshi Omori Suntory Holdings Limited Creative Director
Kazuaki Hashida HAKUHODO Kettle Inc. Planner
Hideaki Ooki HAKUHODO Kettle Inc. Planner
Chiharu Shimizu HAKUHODO Kettle Inc. Planner/Art Director
Shizuka Masuno/Yuta Mita Suntory Holdings Limited Creative Producer
Kosai Sekine GLASSLOFT INC. Director
Tatsuya Saito Abcs Technical Director
Yuya Kikukawa M Plus Plus Co./Ltd. Sound Design Arrangement
Tamon Yakushiji/Masahiro K AOI Pro. Inc. Producer
Satoshi Takahashi Kichi Inc. Producer
Shohei Kawachi Studio Crucible Product Director
Yoshinori Okamura Freelance Cinematographer
Atsutoshi Ueno Freelance Lighting
Naoyuki Hashimoto Naoyuki Hashimoto Styling Office Production Designer
Yoppy Juice/Juicy.co.ltd Stylist
Kaori'ws CUBE Management Office Hair/Make
Jemapur Office Saku Inc. Sound Arrangements
Taichi Okada STUD Co./Ltd. Offline Editor
Masahiro Kato Mcray Corporation Online Editor

Brief Explanation

It is the world first whisky glass made of innovative sensor technology incorporating traditional Japanese design. It represents a fusion of tradition and innovation, nature and technology, East and West. The glass affords people a new way of experiencing whisky with sound and vision. The branding story of HIBIKI comes from the unique elements created in the 4 seasons in Japan, such as water and wheat. HIBIKI has blended these seasons in harmony with each other.

The Brief

SUNTORY HIBIKI which means in "Harmony" is one of the best known blended whisky's in Japan. SUNTORY wants to share with the world HIBIKI’s uniqueness and craftsmanship of Japanese blended whisky born from a fusion of tradition and innovations.

How the final design was conceived

It is the world first interactive whisky glass design made in collaboration with traditional craftsmen and digital technologists. It represents a fusion of and tradition and innovation, nature and technology, East and West. Interacting with the glass, by touching it, tilting, drinking, swirling the ice cubes creates unique seasonal experiences incorporating audio & visual effects. The glass affords people a new way of experiencing whisky with 5 senses.

Indication of how successful the outcome was in the market

The video was broadcasted on website and shown at different events so that any consumers also can experience this simulation. It played a major role to gain publicity. There are more events of this whisky glass in different places in the future.