|Product / Service||SUNTORY WHISKY HIBIKI|
|Category||A06. Promotional Items|
|Entrant||HAKUHODO KETTLE Tokyo, JAPAN|
|Entrant Company||HAKUHODO KETTLE Tokyo, JAPAN|
|Advertising Agency||HAKUHODO Tokyo, JAPAN|
|Advertising Agency 2||HAKUHODO Tokyo, JAPAN|
|Production Company||AOI PRO. Tokyo, JAPAN|
|Kentaro Kimura||HAKUHODO Kettle Inc.||Creative Director|
|Hideo Kato/Kiyoshi Omori||Suntory Holdings Limited||Creative Director|
|Kazuaki Hashida||HAKUHODO Kettle Inc.||Planner|
|Hideaki Ooki||HAKUHODO Kettle Inc.||Planner|
|Chiharu Shimizu||HAKUHODO Kettle Inc.||Planner/Art Director|
|Shizuka Masuno/Yuta Mita||Suntory Holdings Limited||Creative Producer|
|Kosai Sekine||GLASSLOFT INC.||Director|
|Tatsuya Saito||Abcs||Technical Director|
|Yuya Kikukawa||M Plus Plus Co./Ltd.||Sound Design Arrangement|
|Tamon Yakushiji/Masahiro K||AOI Pro. Inc.||Producer|
|Satoshi Takahashi||Kichi Inc.||Producer|
|Shohei Kawachi||Studio Crucible||Product Director|
|Naoyuki Hashimoto||Naoyuki Hashimoto Styling Office||Production Designer|
|Kaori'ws||CUBE Management Office||Hair/Make|
|Jemapur||Office Saku Inc.||Sound Arrangements|
|Taichi Okada||STUD Co./Ltd.||Offline Editor|
|Masahiro Kato||Mcray Corporation||Online Editor|
It is the world first whisky glass made of innovative sensor technology incorporating traditional Japanese design. It represents a fusion of tradition and innovation, nature and technology, East and West. The glass affords people a new way of experiencing whisky with sound and vision. The branding story of HIBIKI comes from the unique elements created in the 4 seasons in Japan, such as water and wheat. HIBIKI has blended these seasons in harmony with each other.
SUNTORY HIBIKI which means in "Harmony" is one of the best known blended whisky's in Japan. SUNTORY wants to share with the world HIBIKI’s uniqueness and craftsmanship of Japanese blended whisky born from a fusion of tradition and innovations.
It is the world first interactive whisky glass design made in collaboration with traditional craftsmen and digital technologists. It represents a fusion of and tradition and innovation, nature and technology, East and West. Interacting with the glass, by touching it, tilting, drinking, swirling the ice cubes creates unique seasonal experiences incorporating audio & visual effects. The glass affords people a new way of experiencing whisky with 5 senses.
The video was broadcasted on website and shown at different events so that any consumers also can experience this simulation. It played a major role to gain publicity. There are more events of this whisky glass in different places in the future.