Brief Explanation

Our creative teams challenge themselves by making efforts to search for 365 online creative contents for 365 days to make sure that our clients will be creatively inspired everyday when they scan QR code on each day of the calendar.

The Brief

Dentsu Plus, one of the leading advertising agencies in Thailand together with Happening, the art & creative lifestyle magazine wanted to create an impressive calendar as a new year gift for our clients.

How the final design was conceived

As we are in the creative industry, we wanted our calendar to reflect our values and inspire our clients to live a creative life every day. Our creative teams searched online for 365 creative contents – one for each day of the year. We matched every day with a related creative content. Then we created our “CODE OF THE DAY” calendar that lets people scan a different QR code daily and be inspired by a fresh creative online content every day.

Indication of how successful the outcome was in the market

Both our current and potential clients were inspired by our calendar and looked to us for new innovative solutions to their marketing challenges. They even asked for more copies of the calendar to share with their staff and business associates which opened a network of new business opportunities for us.