Brief Explanation

To create opportunity for pre-school & primary school children and their parents to use stationery at home.

The Brief

To create opportunity for pre-school & primary school children and their parents to use stationery at home. Unfortunately, with the increasing usage of digital devices, the following two significant aspects have been lost. By regaining these aspects through this campaign, we aim to make the target realize the value of a “hand-making” experience. Our idea was to create a new service that will spark conversation within families, and provide children with a “real” experience. The PAPER CRAFT SEARCH ENGINE is a search service that provides children with paper craft diagrams of almost anything they’d like to make.

How the final design was conceived

Our idea was to create a new service that will spark conversation within families, and provide children with a “real” experience. The PAPER CRAFT SEARCH ENGINE is a search service that provides children with paper craft diagrams of almost anything they’d like to make. To answer the target’s needs, 300 original crafts of animals, fish, bugs, vehicles, plants, food, and things that children like were designed. Each design was given a lot of thought so children would have fun making it. We triggered the children’s desire to create by uploading images of finished paper crafts.

Indication of how successful the outcome was in the market

Site access: increased by 53,000%　(compared from before launching the PAPER CRAFT SEARCH ENGINE) ・People from 85 countries participated in this campaign ・Keyword search: 316,532 times ・Diagram downloads:78,352 downloads ・PR effect worth approximately 100 million yen 78,352 families have experienced real communication through hand crafting together. Not only did this experience create an opportunity to use stationery, but also generated conversation and smiles.