Brief Explanation

SECOM 360 integrated security systems combine alarms, CCTVs and access controls to provide total protection and peace of mind. We wanted people and businesses looking for security systems to know this.

The Brief

Create brand awareness and understanding of SECOM service as the expert in integrated security systems.

How the final design was conceived

We wished to portray the efficiency of the security system with simply outstanding visual impact so as to be easily remembered and understood. Which is why we decided to use a security guard as the main device because it is the well-known symbol of security protection. In our design, a large number of security guards are clinging to each other in a sphere shape, symbolizing the superb integration of alarms, CCTVs and access controls that form up a safe zone protecting property & tightening all-angled security in all kinds of consumers’ premises, i.e., jewelry shop, currency exchange store and antique gallery.

Indication of how successful the outcome was in the market

This simple and impactful visual design idea got the message across instantly and memorably. Enquiries about SECOM 360 integrated security systems and visits to the SECOM website increased significantly as a result.