|Title||INTEGRATED SECURITY SYSTEMS|
|Product / Service||SECOM|
|Entrant||DENTSU PLUS Bangkok, THAILAND|
|Entrant Company||DENTSU PLUS Bangkok, THAILAND|
|Advertising Agency||DENTSU PLUS Bangkok, THAILAND|
|Production Company||REMIX STUDIO BANGKOK Bangkok, THAILAND|
|Subun Khow||Dentsu Plus||Chief Creative Officer|
|Supparat Thepparat||Dentsu Plus||Creative Director|
|Nattagorn Thairattanasuwan||Dentsu Plus||Art Director|
|Supparat Thepparat||Dentsu Plus||Art Director|
|Pattarapong Lapjarupong||Dentsu Plus||Copywriter|
|Viraj Swaroop L K||Dentsu Plus||Copywriter|
|Subun Khow||Dentsu Plus||Copywriter|
|Kiatniyom Sawangcharoen||Dentsu Plus||Account Management Director|
|Pasinee Vithayaveroj||Dentsu Plus||Account Director|
|Sukasom Shuangshoti||Advertiser’s Supervisor|
|Parinya Ruenruay||Remix Studio Bangkok||Production House’s Producer|
|Anuchai Secharunputong||Remix Studio Bangkok||Photographer|
|Nok Pipattungkul||Remix Studio Bangkok||Photographer|
|Anuchai Secharunputong||Remix Studio Bangkok||Retoucher|
|Chanchay Aussawanuchit||Remix Studio Bangkok||Retoucher|
SECOM 360 integrated security systems combine alarms, CCTVs and access controls to provide total protection and peace of mind. We wanted people and businesses looking for security systems to know this.
Create brand awareness and understanding of SECOM service as the expert in integrated security systems.
We wished to portray the efficiency of the security system with simply outstanding visual impact so as to be easily remembered and understood. Which is why we decided to use a security guard as the main device because it is the well-known symbol of security protection. In our design, a large number of security guards are clinging to each other in a sphere shape, symbolizing the superb integration of alarms, CCTVs and access controls that form up a safe zone protecting property & tightening all-angled security in all kinds of consumers’ premises, i.e., jewelry shop, currency exchange store and antique gallery.
This simple and impactful visual design idea got the message across instantly and memorably. Enquiries about SECOM 360 integrated security systems and visits to the SECOM website increased significantly as a result.