| Title | JOY IN A BOX DESKTOP |
| Brand | KRISPY KREME PHILIPPINES |
| Product / Service | SAVOURY FOOD |
| Category | A08. Digital Design |
| Entrant | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
| Entrant Company | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
| Advertising Agency | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
| Advertising Agency 2 | ARENA Makati City, THE PHILIPPINES |
| Media Agency | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Lawin Bulatao | Havas Media Ortega/Arena Philippines | Executive Creative Director |
| Ramon Alfonso | Havas Media Ortega/Arena Philippines | Senior Art Director |
| Cara Bautista | Havas Media Ortega/Arena Philippines | Art Director |
| Kriselle De Leon | Havas Media Ortega/Arena Philippines | Art Director |
| Griffey De Guzman | Havas Media Ortega/Arena Philippines | Associate Creative Director/Copywriter |
| Kage Gozun | Havas Media Ortega/Arena Philippines | Social Media Manager |
| Rommell Garcia | Havas Media Ortega/Arena Philippines | Account Director |
| Janlo Cui | Havas Media Ortega/Arena Philippines | Business Director |
| Clarence Fuentes | Havas Media Ortega/Arena Philippines | Account Manager |
| Dominique De Leon | Havas Media Ortega/Arena Philippines | Digital Asset Manager |
It’s easy to let consumers experience “joy in a box” when they’re in our branches, what with our customer service and delicious doughnuts. The challenge is to deliver that messaging to those who are not inside our branches and not presently tasting our product.
Krispy Kreme wants to spread its philosophy of “joy in a box” to as many boxes as possible, especially to those who can’t make it to the stores.
The design is rooted on the brand’s own doughnut flavors and established branding identity. Our additional touches include joyful settings wherein our customers would love to be in and enjoy a doughnut or two.
With no paid media push and only one touchpoint release (Krispy Kreme Facebook page), the desktop icons garnered 45 shares and 834 likes in 24 hours. Without us prompting, fans sent us screenshots of their newly spruced up desktops, a sweet token of gratitude for the joy we brought to them.