|Brand||OIZUMI CULTURE SCHOOL|
|Product / Service||OIZUMI CULTURE SCHOOL|
|Category||A06. Promotional Items|
|Entrant||DENTSU CREATIVE X Tokyo, JAPAN|
|Entrant Company||DENTSU CREATIVE X Tokyo, JAPAN|
|Advertising Agency||DENTSU CREATIVE X Tokyo, JAPAN|
|Production Company||DENTSU CREATIVE X Tokyo, JAPAN|
|Aki Matsukawa||DENTSU CREATIVE X INC.||Copywriter|
|Eiji Yonekawa||DENTSU CREATIVE X INC.||Art Director|
|Eiji Yonekawa||DENTSU CREATIVE X INC.||Designer|
Culture experience has been reduced due to the Internet expansion. Culture exist in REAL, not in VIRTUAL. That's why the book jackets are the ideal media to publicize the enjoyment of culture for Internet users.
Oizumi Culture School originated from a bookstore in Tokyo 43 years ago. 7 courses like the calligraphy, the Ikebana and so on are available to learn there. To publicize this school, a brand new communication was required.
A book jacket shows you as if you are bringing a course related tool. A tool is important for Japanese to begin a hobby. 'Accomplishments start from the style.' We have such a historical origin phrase.
In Japan, there are lots of people who do not have their own hobbies, however, this advertisement let such people know the necessary of culture life. It makes a contribution to the academy's cognitive improvement very well.