THINGS BECOME INVISIBLE WHEN YOU GAZE AT YOUR SMARTPHONE

TitleTHINGS BECOME INVISIBLE WHEN YOU GAZE AT YOUR SMARTPHONE
BrandHOSOBE PEDIATRIC CLINIC
Product / ServiceHOSOBE PEDIATRIC CLINIC
CategoryA01. Posters
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company I&S BBDO Tokyo, JAPAN
Advertising Agency I&S BBDO Tokyo, JAPAN

Credits

Name Company Position
Yoshihisa Ogata I/S Bbdo Exective Creative Director
Teruo Furuno I/S Bbdo Designer/Art Director
Kohei Omote I/S Bbdo Copy Writer

Brief Explanation

It is a poster that uses a visual trick. If you gaze at the picture of smartphone during some period of time, the silhouette of the child will disappear.

The Brief

In proportion to the explosive growth of smartphone, accident of small children is increasing. Because parents concentrate on the smartphone, their eyes are off from children.
Hosobe pediatric clinic wanted to call for attention by posting these posters.

How the final design was conceived

Your child become out of sight when you concentrate on your smartphone. We placed in the focus that you get aware of this problem, we used visual trick In addition, taking account of the location of pediatric clinic, we create simple designed poster rather than dark and tragic one.

Indication of how successful the outcome was in the market

We produced boys' and girls' posters which were posted in pediatric hospital. We conveyed a message widely " your eyes are off from children while gazing at smartphone". We have succeeded in the attention awakening to the accident of the child.