|Title||THINGS BECOME INVISIBLE WHEN YOU GAZE AT YOUR SMARTPHONE|
|Brand||HOSOBE PEDIATRIC CLINIC|
|Product / Service||HOSOBE PEDIATRIC CLINIC|
|Entrant||I&S BBDO Tokyo, JAPAN|
|Entrant Company||I&S BBDO Tokyo, JAPAN|
|Advertising Agency||I&S BBDO Tokyo, JAPAN|
|Yoshihisa Ogata||I/S Bbdo||Exective Creative Director|
|Teruo Furuno||I/S Bbdo||Designer/Art Director|
|Kohei Omote||I/S Bbdo||Copy Writer|
It is a poster that uses a visual trick. If you gaze at the picture of smartphone during some period of time, the silhouette of the child will disappear.
In proportion to the explosive growth of smartphone, accident of small children is increasing. Because parents concentrate on the smartphone, their eyes are off from children. Hosobe pediatric clinic wanted to call for attention by posting these posters.
Your child become out of sight when you concentrate on your smartphone. We placed in the focus that you get aware of this problem, we used visual trick In addition, taking account of the location of pediatric clinic, we create simple designed poster rather than dark and tragic one.
We produced boys' and girls' posters which were posted in pediatric hospital. We conveyed a message widely " your eyes are off from children while gazing at smartphone". We have succeeded in the attention awakening to the accident of the child.