|Product / Service||RETAIL (GIFT SHOP)|
|Category||E01. 360 Brand & Identity Experience|
|Entrant||MORI Tokyo, JAPAN|
|Entrant Company||MORI Tokyo, JAPAN|
|Advertising Agency||MORI Tokyo, JAPAN|
|Production Company||PEN. TOKYO, JAPAN|
|Morihiro Harano||Mori||Creative Director/Curator|
|Mitsubai Tokyo||Mitsubai Tokyo||Co Curator|
|Yoshihiro Yagi||Dentsu||Art Director|
|Haruko Tsutsui||Dentsu||Copy Writer|
|Scott Lehman||Lehmanad||Copy Writer|
|Taiji Kimura||PEN.||Graphic Designer|
|Daisuke Hatakeyama||CREATIVE POWER UNIT||Graphic Designer|
|Minami Otsuka||CREATIVE POWER UNIT||Graphic Designer|
|Hirono Matsunaga||Dentsu||Graphic Designer|
|Shinya Tamura||Dentsu Ondemand Graphic Inc.||Printing Director|
|Ayaka Yasuda||LC Design||Interior Designer|
|Motoyuki Murata||LC Design||Interior Designer|
|Yusuke Kitani||Kaibutsu||Web Designer|
The client is a small shop with low budget. We needed a simple and smart idea.
The brief was to design a brand identity for 'Hotel Japan'-- a gift shop offering a curated souvenirs for creative travelers visiting Japan.
The interior space of the shop was designed using the logo as a motif. The logo was also used in various ways around the shop, as a colorful graphical pattens on a wrapping paper, business cards, leaflets, gift ribbons and cushioning materials. The display shelves are constructed using a new kind of plywood called 'Paper Wood' which is made from colorful recycled paper sandwiched by birch and lime wood. Use of this material added an extra detail to the interior space.
Despite the shop located in a hidden place and no PR activities, the shop was 'found' by a Japanese high culture magazine (like Monocle), and selected as the 'Top 100 must-visit places in Tokyo' in 2014.