Title | THE TRANSFORMATION INSTALLATION |
Brand | SWIRE PROPERTIES |
Product / Service | SWIRE PROPERTIES |
Category | C01. Brand Environments |
Entrant | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
Entrant Company | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
Advertising Agency | THE BRAND UNION Hong Kong, HONG KONG |
Advertising Agency 2 | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
Name | Company | Position |
---|---|---|
Reed Collins | Ogilvy/Mather Group/HK | Chief Creative Officer |
Andy Reynolds | Brand Union HK | Creative Director |
Matt Shlian | Matt Shlian | Artist |
Carmen Lee | Brand Union HK | Designer |
Andy Jones | Andy Jones | Photographer |
Benedict Gordon | Brand Union HK | Managing Director |
Karen Mak | Brand Union HK | General Manager |
Mandy Ji | Brand Union HK | Account Executive |
At its heart, Creative Transformation is about applying creativity to transform the ordinary into something extraordinary. We collaborated with paper architect Matt Shlian to bring this idea to life.
We were commissioned by one of Hong Kong’s leading developers, Swire Properties, to express their brand positioning – Creative Transformation – within their office environment.
With precise, geometric folds, he transforms ordinary paper into extraordinary three-dimensional sculptures. We took inspiration from the unique topography of Hong Kong, creating an installation whose paper stalagmites evoke the towering skyscrapers and mountainous landscape amongst which Swire Properties’ developments nestle.
This unique installation now holds pride of place in the Hong Kong headquarters of Swire Properties, offering a striking visual metaphor for the process of Creative Transformation, and inspiring staff in their commitment to transform spaces, places and communities through creativity.