|Title||THE AUGMENTED HUMAN|
|Product / Service||DENTSU SEMINAR POSTER AT CANNES LIONS|
|Entrant||DENTSU Tokyo, JAPAN|
|Entrant Company||DENTSU Tokyo, JAPAN|
|Advertising Agency||DENTSU Tokyo, JAPAN|
|Yuya Furukawa||Dentsu Inc.||Executive Creative Director|
|Yasuharu Sasaki||Dentsu Inc.||Creative Director|
|Jun Katougi||Dentsu Inc.||Producer|
|Hikaru Ikeuchi||Dentsu Inc.||Producer|
|Hideto Yagi||Dentsu Inc.||Art Director/Designer|
|Hokuto Miura||Dentsu Inc.||Copywriter|
|Hiroaki Osanai||DENTSU Creative X||Designer|
|Kumiko Kitamura||AOI Pro. Inc.||Producer|
|Takuro Shima||AOI Pro. Inc.||Producer|
|Shoji Takagi||AOI Pro. Inc.||Production Manager|
|Sadahiro Sonoda||AOI Pro. Inc.||Director|
|Takeaki Harada||AOI Pro. Inc.||Editer|
We wanted to show the theme of how the potential for creativity can be augmented through the combination of sports and technology.
To create posters announcing a Dentsu seminar to be held at Cannes Lion 2014.
We created transparent films in six colors that graphically expressed the movements of the fencer, who was also guest speaker at the seminar. By overlapping the films in various combinations, we portrayed the augmentation on posters through 18 different colors and forms. We also applied the same idea to the plastic folders and the opening video, enhancing the vision of augmentation.
The result was that a great variety of posters were put up at the venue and we succeeded in producing a vision of augmentation. The seminar itself was also a huge success.