Brief Explanation

It is interesting as well as the health care industry stakeholders, people who work in advertising and creative people. To be successful in attracting to the seminar.

The Brief

Create the poster for the announcement of Dentsu seminars in Lions health to attract customers by expression with the impact has been required.

How the final design was conceived

It is not logic but stimulation and experience that make recognize and remember things.　Using this approach, we created this simple poster to appeal to people's instinct, sense of sight, sense of touch and sense of smell.

Indication of how successful the outcome was in the market

We stimulated people visually with a huge Band-Aids, get touch with interest, and people reacted to the smell. Altogether, the Band-Aid posters succeeded in putting the image of health-care in people's mind.