|Product / Service||DENTSU SEMINAR|
|Entrant||DENTSU Tokyo, JAPAN|
|Entrant Company||DENTSU Tokyo, JAPAN|
|Advertising Agency||DENTSU Tokyo, JAPAN|
|Production Company||J.C. SPARK Tokyo, JAPAN|
|Yuya Furukawa||Dentsu Inc.||Executive Creative Director|
|Jun Katogi||Dentsu Inc.||Creative Director|
|Akira Shikiya||Dentsu Inc.||Art Director|
|Yuko Suzuki||Dentsu Inc.||Chief Producer|
|Tina Toda||Dentsu Inc.||Producer|
|Akiyo Ogawa||Dentsu Inc.||Producer|
It is interesting as well as the health care industry stakeholders, people who work in advertising and creative people. To be successful in attracting to the seminar.
Create the poster for the announcement of Dentsu seminars in Lions health to attract customers by expression with the impact has been required.
It is not logic but stimulation and experience that make recognize and remember things. Using this approach, we created this simple poster to appeal to people's instinct, sense of sight, sense of touch and sense of smell.
We stimulated people visually with a huge Band-Aids, get touch with interest, and people reacted to the smell. Altogether, the Band-Aid posters succeeded in putting the image of health-care in people's mind.