Product / ServiceDENTSU SEMINAR
CategoryA01. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company J.C. SPARK Tokyo, JAPAN


Name Company Position
Yuya Furukawa Dentsu Inc. Executive Creative Director
Jun Katogi Dentsu Inc. Creative Director
Akira Shikiya Dentsu Inc. Art Director
Shuzo Honda J.C.SPARK Designer
Sakura Kashiwazaki J.C.SPARK Designer
Yuko Suzuki Dentsu Inc. Chief Producer
Tina Toda Dentsu Inc. Producer
Akiyo Ogawa Dentsu Inc. Producer

Brief Explanation

It is interesting as well as the health care industry stakeholders, people who work in advertising and creative people. To be successful in attracting to the seminar.

The Brief

Create the poster for the announcement of Dentsu seminars in Lions health to attract customers by expression with the impact has been required.

How the final design was conceived

It is not logic but stimulation and experience that make recognize and remember things. Using this approach, we created this simple poster to appeal to people's instinct, sense of sight, sense of touch and sense of smell.

Indication of how successful the outcome was in the market

We stimulated people visually with a huge Band-Aids, get touch with interest, and people reacted to the smell. Altogether, the Band-Aid posters succeeded in putting the image of health-care in people's mind.