SGHR NEW DESIGN PREVIEW

TitleSGHR NEW DESIGN PREVIEW
BrandSUGAHARA GLASSWORKS
Product / ServiceCRAFT GLASS
CategoryA01. Posters
EntrantIYAMADESIGN Tokyo , JAPAN
Entrant Company IYAMADESIGN Tokyo, JAPAN
Advertising Agency IYAMADESIGN Tokyo, JAPAN

Credits

Name Company Position
Koji Iyama Iyamadesign Inc. Art Director
Koji Iyama Iyamadesign Inc. Creative Director
Saori Shibata Iyamadesign Inc. Designer
Masatoshi Tabuchi Illustrator

Brief Explanation

As nearly all of the products are made by the skilled craftsmen, which is quite rare in Japan, I wanted to express a high quality of their glasses and tried to differentiate Sghr from other mass-produced glasses.

The Brief

Sugahara Glassworks Inc. is a glass manufacturer produces over 3,000 kinds of handmade glass products. Sghr holds a presentation on a new collection once a year and I was asked to design posters to promote the preview. My client wanted to get more customers and deepen the bond with them.

How the final design was conceived

In order to emphasise the high quality products made by hand and to express Sghr’s craftsmanship, I adopted a crude but delicate drawings instead of using artificial photographs. I dared to choose rough paper to print the images on, so that you would recall that Sghr’s glasses are craft product.

Indication of how successful the outcome was in the market

Despite neither neat product’s photos nor pretty copy, there were no end to the number of customers during the exhibition. Actually, it turned out that customers took the drawings as craftsmen’s sketches and wished to own the posters.