Title | SGHR NEW DESIGN PREVIEW |
Brand | SUGAHARA GLASSWORKS |
Product / Service | CRAFT GLASS |
Category | A01. Posters |
Entrant | IYAMADESIGN Tokyo , JAPAN |
Entrant Company | IYAMADESIGN Tokyo, JAPAN |
Advertising Agency | IYAMADESIGN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Koji Iyama | Iyamadesign Inc. | Art Director |
Koji Iyama | Iyamadesign Inc. | Creative Director |
Saori Shibata | Iyamadesign Inc. | Designer |
Masatoshi Tabuchi | Illustrator |
As nearly all of the products are made by the skilled craftsmen, which is quite rare in Japan, I wanted to express a high quality of their glasses and tried to differentiate Sghr from other mass-produced glasses.
Sugahara Glassworks Inc. is a glass manufacturer produces over 3,000 kinds of handmade glass products. Sghr holds a presentation on a new collection once a year and I was asked to design posters to promote the preview. My client wanted to get more customers and deepen the bond with them.
In order to emphasise the high quality products made by hand and to express Sghr’s craftsmanship, I adopted a crude but delicate drawings instead of using artificial photographs. I dared to choose rough paper to print the images on, so that you would recall that Sghr’s glasses are craft product.
Despite neither neat product’s photos nor pretty copy, there were no end to the number of customers during the exhibition. Actually, it turned out that customers took the drawings as craftsmen’s sketches and wished to own the posters.