Silver Spike

Case Film

Presentation Board

Product / ServiceINSURANCE
CategoryA04. Publications
Entrant Company TBWA\SRI LANKA Colombo, SRI LANKA
Advertising Agency TBWA\SRI LANKA Colombo, SRI LANKA
Media Agency OMD Colombo 6, SRI LANKA


Name Company Position
Subhash Pinnapola TBWA\SRI LANKA Chief Creative Officer
Gowrie N Indraratne TBWA\SRI LANKA Client Service Director
Pandula Dasanayake TBWA\SRI LANKA Senior Client Service Manager
Kasun Wanigasekara TBWA\SRI LANKA Copywriter
Mithila Chamara TBWA\SRI LANKA Art Director
Saminda Priyadarshana TBWA\SRI LANKA Studio Manager
Kasun Pathirana TBWA\SRI LANKA Av Manager
Sawan Pawithra TBWA\SRI LANKA Illustrator
Srimal Chathuranga TBWA\SRI LANKA Illustrator

Brief Explanation

Our challenge was to find a way to connect to the average Sri Lankan in a way that didn’t look commercial or forced. Our idea had to capture the brand’s essence – The Real Life Company.

The Brief

As a multinational insurance company which recently entered into Sri Lanka, with its new global positioning ‘The Real Life Company’, AIA wanted to find a way to strengthen its connection with the local market.

How the final design was conceived

We found an opportunity in ‘Vesak’, which is the most celebrated religious festival in the Sri Lankan calendar. Rather than doing the usual print ad of a ‘message’ that encapsulate the Buddha’s teachings, like most corporates do, we gave the devotee a newspaper space that connected to their spiritual devotions and stayed with them throughout this special day.

Indication of how successful the outcome was in the market

It was appreciated and looked for by devotees as the word spread all over the country. This special ad was also talked about in morning paper and news readings on local channels.