SHOOTING POEMS

TitleSHOOTING POEMS
BrandTAHI SAIHATE
Product / ServicePOEM
CategoryB02. Typography
EntrantDENTSU KANSAI Osaka, JAPAN
Entrant Company DENTSU KANSAI Osaka, JAPAN
Advertising Agency DENTSU KANSAI Osaka, JAPAN

Credits

Name Company Position
Taichi Sayama DENTSU INC.KANSAI Art Director
Taichi Sayama DENTSU INC.KANSAI Programmer
Tahi Saihate N/A Planner

Brief Explanation

These days, modern poetry is a dying culture in Japan. Young people, especially, have preconceived notions that poetry is obscure, so they don’t read it. Tahi Saihate, Japan’s most mischievous and punk-oriented young poet wanted to make young people aware of her sensitive yet aggressive poems.

The Brief

To make young people aware of her sensitive yet aggressive poems, we made a special collection of her poems.We called it SHOOTING POEMS. Shooting Poems is a shooting game in which readers (players) actually battle with her poems. The game embodies the impact a reader experiences through her poems.

How the final design was conceived

Shooting Poems is a shooting game in which readers (players) actually battle with her poems. We designed the games on the web so the actual poems are the player’s opponent. The poems attack the players, who can play the games on their smartphones, computers or tablets. The game embodies the impact a reader experiences through her poems. The twenty poems in the collection employ different movements.

Indication of how successful the outcome was in the market

When readers lose a game, they can tweet their score and the poem’s URL with a message such as, “I was shot through the heart with this poem.” In this way, we brought an unprecedented buzz to her poems. Combining poems with a game and social networking, Shooting Poems has revived modern poetry.