Title | LOVE, HOLIDAY |
Brand | JAPAN RACING ASSOCIATION |
Product / Service | JRA |
Category | A01. Posters |
Entrant | TUGBOAT Tokyo, JAPAN |
Entrant Company | TUGBOAT Tokyo, JAPAN |
Advertising Agency | TUGBOAT Tokyo, JAPAN |
Advertising Agency 2 | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasumichi Oka | TUGBOAT | Creative Director |
Tetsuro Aso | TUGBOAT | Copywriter |
Kengo Kato | TUGBOAT | Art Director |
Keibun Miyamoto | Photographer | |
Kenichi Yano | Spoon Inc. | Producer |
Tetsuya Kogure | Photographer | |
Hideki Nishioka | Photographer | |
Ryugo Saito | Photographer | |
Rakuda | Photographer | |
Keisuke Anzai | Photographer | |
Jun Goto | TUGBOAT | Graphic Designer |
Tsuyoshi Kusano | TUGBOAT | Graphic Designer |
Toru Imai | TUGBOAT | Graphic Designer |
Yoshitaka Nakamura | TUGBOAT | Graphic Designer |
Takuya Sekikawa | TUGBOAT | Graphic Designer |
A horse racing is considered gambling and looked down in Japan.
Campaign to celebrate 60th anniversary of the Japan Racing Association. Objective was to drive broader target audiences to the horse racing events by dispelling negative image.
In order to communicate the excitement of the race, we wanted the target to feel how it is like to be there, the excited audiences, friendly staffs, intense jockeys and horses. Especially the new year is year of horse in oriental zodiac. The campaign run along with TV spot.20,000 pictures were used to create this lively image.
With special anniversary events still on the way, the campaign would mark a successful mile stone to the association’s history and great impact to the targets.