Product / ServiceDAIWA HOUSE
CategoryA01. Posters
Entrant Company TUGBOAT Tokyo, JAPAN
Advertising Agency TUGBOAT Tokyo, JAPAN


Name Company Position
Yasumichi Oka TUGBOAT Creative Director
Norihisa Dohmen TUGBOAT Copywriter
Kengo Kato TUGBOAT Art Director
Kenji Kitazawa Illustrator
Kenji Mitsuhashi TUGBOAT Producer
Toru Imai TUGBOAT Graphic Designer

Brief Explanation

Objective of the campaign is to raise the interest in building your own house rather than purchasing an apartment flat.

The Brief

With hint of economy recovery and rise of consumption tax soon, Japanese housing market is expected to be busy again. To take the opportunity, the brand needed to communicate to the targets.

How the final design was conceived

Campaign aimed to communicate the life of owning a home. Establish as the housing brand that cares about the feeling of habitant. An illustration to give warm colorful image inspired by a house, with slice of life copy line to emphasize the target.

Indication of how successful the outcome was in the market

The communication with its warm image, well represented the brand and lead all other marketing activities to achieve the goal.