|Brand||DAIWA HOUSE INDUSTRY|
|Product / Service||DAIWA HOUSE|
|Entrant||TUGBOAT Tokyo, JAPAN|
|Entrant Company||TUGBOAT Tokyo, JAPAN|
|Advertising Agency||TUGBOAT Tokyo, JAPAN|
|Yasumichi Oka||TUGBOAT||Creative Director|
|Kengo Kato||TUGBOAT||Art Director|
|Toru Imai||TUGBOAT||Graphic Designer|
Objective of the campaign is to raise the interest in building your own house rather than purchasing an apartment flat.
With hint of economy recovery and rise of consumption tax soon, Japanese housing market is expected to be busy again. To take the opportunity, the brand needed to communicate to the targets.
Campaign aimed to communicate the life of owning a home. Establish as the housing brand that cares about the feeling of habitant. An illustration to give warm colorful image inspired by a house, with slice of life copy line to emphasize the target.
The communication with its warm image, well represented the brand and lead all other marketing activities to achieve the goal.