Brief Explanation

Trust and quality are not commonly associated with local Chinese products. As a leading national brand in northern China, Mr. Zhao Pesticides needed to compete with international brands such as Raid (S.C. Johnson) which leads in brand awareness. The objective of the campaign is to convey quality with an international tone and manner.

The Brief

To promote their insect sprays by highlighting their key benefit of fast killing effect.

How the final design was conceived

We wanted to develop a series of visually stunning images based on the simple action of the product - the spray. We crafted realistic 3D renderings to dramatize the killing effect Mr. Zhao insect sprays have on various types of bugs.

Indication of how successful the outcome was in the market

At the time of this writing, market research has not yet been conducted for its overall effectiveness.