| Title | MAN |
| Brand | LIFE & KUSTOM |
| Product / Service | HELMET |
| Category | A01. Posters |
| Entrant | TBWA\THAILAND Bangkok, THAILAND |
| Entrant Company | TBWA\THAILAND Bangkok, THAILAND |
| Advertising Agency | TBWA\THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Veradis Vinyaratn | TBWA/Thailand | Executive Creative Director |
| Tiratus Phaesuwan | TBWA/Thailand | Creative Director |
| Visa Amranand | TBWA/Thailand | Creative Group Head |
| Natchalai Sukamongkol | TBWA/Thailand | Copywriter |
| Nawaporn Suetrong | TBWA/Thailand | Copywriter |
| Ronnapop Chaiyanant | TBWA/Thailand | Copywriter |
| Natdanai Worathanarat | TBWA/Thailand | Art Director |
| Anupong Aramboot | TBWA/Thailand | Art Director |
| Thanakit Chansong | TBWA/Thailand | Art Director |
| Sipparee Mongkolsri | TBWA/Thailand | Account Director |
| Pattaranuch Noimeecharoen | TBWA/Thailand | Agency Producer |
| Chub Nokkaew | CHUBCHEEVIT CO./LTD. | Illustrator |
It is rather simple… you hit your head you go to hospital. You know that even the most expensive helmet is cheaper than hospital bill or medical. So, a good helmet is cheap not expensive.
Because of the hot weather motorcycle helmet is not a popular thing in Thailand, consequently, there are hundreds death and injuries from not wearing helmets. Life & Kustom, a high-end motorcycle gears wanted a reminder that there is a good reason for getting a good helmets.
The visual demonstrate that the helmet takes your injuries for you.
More sales than the shop has seen.