Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
A01 Best Use of Digital PR
PUMP IT FORWARD JOHNSON & JOHNSON CHINA JOHNSON'S BABY	VITAMINE Shanghai	CHINA			Silver
A02 Best Use of Social Media
SCREEN-AGE LOVE STORY PLDT MYDSL	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES			Silver
DUMB WAYS TO DIE METRO TRAINS METRO TRAINS	McCANN MELBOURNE	AUSTRALIA			Gold Spike
ORIGIN ENERGY TALES ORIGIN ENERGY ORIGIN ENERGY	CLEMENGER BBDO MELBOURNE	AUSTRALIA			Short List
THE SMART PHONE LINE SAMSUNG NEW ZEALAND GALAXY S4	COLENSO BBDO Auckland	NEW ZEALAND			Gold Spike
A03 Best Use of Live Events and/or Celebrity Endorsement
FAIR GO BRO VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE	ONE GREEN BEAN Sydney	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA	Gold Spike
DRIVING DOGS MINI / SPCA NEW ZEALAND DOG ADOPTION	DRAFTFCB NEW ZEALAND Auckland	NEW ZEALAND			Grand Prix
LIFEBUOY ‘ROTI’ REMINDER HINDUSTAN UNILEVER LIFEBUOY TOILET SOAPS	OGILVY & MATHER INDIA Mumbai	INDIA			Short List
BRIDGE OF LIFE SAMSUNG LIFE INSURANCE SAMSUNG LIFE INSURANCE	CHEIL WORLDWIDE Seoul	SOUTH KOREA			Bronze
COFFEE CART YWCA AUCKLAND CHARITY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	MANGO Auckland	NEW ZEALAND	Short List
SMALL WORLD MACHINES COCA-COLA COCA-COLA	LEO BURNETT SYDNEY	AUSTRALIA			Short List
McDONALD'S AUSTRALIA DAY McDONALD'S AUSTRALIA AUSTRALIA DAY MENU	DDB Sydney	AUSTRALIA	MANGO Sydney	AUSTRALIA	Silver
A04 Best Use of Sponsorship
MOUTHGUARDS COLGATE COLGATE	GPY&R SYDNEY	AUSTRALIA			Silver
CRICKET BEACH CRICKET BEACH/COCA-COLA SOUTH PACIFIC CRICKET / COCA-COLA	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA			Bronze
A05 Best Launch or Re-Launch
AQUA SOCIAL FES!! TOYOTA MARKETING JAPAN AQUA	DENTSU Tokyo	JAPAN			Gold Spike
THE SOIL RESTAURANT PROTOLEAF 100% ORGANIC SOIL	TBWA\HAKUHODO Tokyo	JAPAN			Bronze
ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA	Short List
A06 Best Use of Media Relations
WELCOMING CHINESE AROUND THE WORLD HILTON HOTELS & RESORTS HOSPITALITY	KETCHUM Shanghai	CHINA	KETCHUM Shanghai	CHINA	Bronze
DRIVING DOGS MINI / SPCA NEW ZEALAND DOG ADOPTION	DRAFTFCB NEW ZEALAND Auckland	NEW ZEALAND			Gold Spike
DUREXPERIMENT FUNDAWEAR RECKITT BENCKISER DUREX	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA			Bronze
B01 Consumer Products
NATIONAL NIGHT MENTOS PERFETTI VAN MELLE	BBH ASIA PACIFIC Singapore	SINGAPORE			Gold Spike
VOICE DRIVER NISSAN MOTOR CO. NISSAN	TBWA\HAKUHODO Tokyo	JAPAN			Short List
SOLDIER FOR WOMEN P&G INDIA GILLETTE	BBDO INDIA Mumbai	INDIA			Bronze
B02 Consumer Services
FAIR GO BRO VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE	ONE GREEN BEAN Sydney	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA	Silver
SCREEN-AGE LOVE STORY PLDT MYDSL	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES			Silver
I'M AMAZING! McDONALD'S RESTAURANTS (HK) McDONALD'S	DDB GROUP HONG KONG	HONG KONG			Short List
McDONALD'S AUSTRALIA DAY McDONALD'S AUSTRALIA AUSTRALIA DAY MENU	DDB Sydney	AUSTRALIA	MANGO Sydney	AUSTRALIA	Gold Spike
B03 Corporate Reputation
BRIDGE OF LIFE SAMSUNG LIFE INSURANCE SAMSUNG LIFE INSURANCE	CHEIL WORLDWIDE Seoul	SOUTH KOREA			Gold Spike
DENGUE BOTTLE MAYNILAD WATER SERVICES ANTI-DENGUE FEVER CAMPAIGN	Y&R PHILIPPINES Manila	THE PHILIPPINES			Bronze
SOLDIER FOR WOMEN P&G INDIA GILLETTE	BBDO INDIA Mumbai	INDIA			Silver
PUMP IT FORWARD JOHNSON & JOHNSON CHINA JOHNSON'S BABY	VITAMINE Shanghai	CHINA			Silver
HAWKER HEROES SINGAPORE TELECOMMUNICATIONS SINGTEL	BBDO SINGAPORE	SINGAPORE	OGILVY PUBLIC RELATIONS WORLDWIDE Singapore	SINGAPORE	Short List
SMELL A MEMORY GIVAUDAN FRAGRANCE HOUSE	JWT SINGAPORE	SINGAPORE			Short List
B04 Non-Corporate
DUMB WAYS TO DIE METRO TRAINS METRO TRAINS	McCANN MELBOURNE	AUSTRALIA			Gold Spike
IMPOSSIBLE ORCHESTRA CARE AWARE CARE AWARE	McCANN MELBOURNE	AUSTRALIA	PORTER NOVELLI MELBOURNE	AUSTRALIA	Silver
B05 Public Affairs
ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA	Silver
DEMAND EQUAL PAY YWCA AUCKLAND CHARITY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	MANGO Auckland	NEW ZEALAND	Gold Spike
C01 Best Integrated Campaign Led by PR
FAIR GO BRO VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE	ONE GREEN BEAN Sydney	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA	Gold Spike
DRIVING DOGS MINI / SPCA NEW ZEALAND DOG ADOPTION	DRAFTFCB NEW ZEALAND Auckland	NEW ZEALAND			Short List
ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA	Bronze

A01 Best Use of Digital PR
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA / JOHNSON'S BABY

VITAMINE Shanghai

CHINA

Silver

A02 Best Use of Social Media
SCREEN-AGE LOVE STORY
PLDT / MYDSL

ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES

Silver
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS

McCANN MELBOURNE

AUSTRALIA

Gold Spike
ORIGIN ENERGY TALES
ORIGIN ENERGY / ORIGIN ENERGY

CLEMENGER BBDO MELBOURNE

AUSTRALIA

Short List
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND / GALAXY S4

COLENSO BBDO Auckland

NEW ZEALAND

Gold Spike

A04 Best Use of Sponsorship
MOUTHGUARDS
COLGATE / COLGATE

GPY&R SYDNEY

AUSTRALIA

Silver
CRICKET BEACH
CRICKET BEACH/COCA-COLA SOUTH PACIFIC / CRICKET / COCA-COLA

GEORGE PATTERSON Y&R Melbourne

AUSTRALIA

Bronze