Title Brand Product / Service PR Location Award
A04 Best Use of Sponsorship
CLEAR F1 UNBEATABLE CHAMPION PERFORMANCE CAMPAIGN
CLEAR / MALE SHAMPOO
DREAM WORKER COMMUNICATIONS CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Gold Spike
B02 Consumer Services
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver Spike
C01 Best Integrated Campaign Led by PR
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Gold Spike
B01 Consumer Products
LEE NIGHT SIDE
LEE JEANS / NIGHT SKINS RANGE
OGILVY & MATHER SHANGHAI CHINA
A01 Best Use of Digital PR
GPS MARATHON WEBCAST
LENOVO / LEPHONE S890
BLUEFOCUS PR CONSULTING Beijing CHINA
B03 Corporate Reputation
SOCIAL MARATHON IN KYOTO
WACOAL CORPORATION / CW-X
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN
A05 Best Launch or Re-Launch
RICH SINGER MAKES COFFEE MORE RICH
AGF / TRIPLESSO
PLATINUM Tokyo JAPAN
A02 Best Use of Social Media
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
KETCHUM Guangzhou CHINA
A06 Best Use of Media Relations
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA
Bronze Spike
B04 Non-Corporate
THE SELF-DEFENSE DANCE
GABRIELA / 1 BILLION RISING MOVEMENT
DM9 JAYMESYFU Makati City THE PHILIPPINES
B05 Public Affairs
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY / ONE GREEN BEAN Sydney AUSTRALIA
Silver Spike
A01 Best Use of Digital PR
THE JAPAN PILL-HARMONIC
JAPAN PHILHARMONIC ORCHESTRA / THE JAPAN PILL-HARMONIC
I&S BBDO Tokyo JAPAN
B04 Non-Corporate
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS
OGILVY BEIJING CHINA
B02 Consumer Services
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA
B03 Corporate Reputation
THE RIDE BACK HOME
LENOVO / COMPUTER/TECHNOLOGY
KETCHUM Hong Kong HONG KONG
A04 Best Use of Sponsorship
THE RIDE BACK HOME
LENOVO / COMPUTER/TECHNOLOGY
KETCHUM Hong Kong HONG KONG
A06 Best Use of Media Relations
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
C01 Best Integrated Campaign Led by PR
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
KETCHUM Guangzhou CHINA
A05 Best Launch or Re-Launch
AQUA SOCIAL FES!!
TOYOTA MARKETING JAPAN / AQUA
DENTSU Tokyo JAPAN
Gold Spike
A03 Best Use of Live Events and/or Celebrity Endorsement
VISION SHIFT SYTEM
SONY MARKETING (JAPAN) / HEAD MOUNTED DISPLAY HMZ-T2
ANTIL Tokyo JAPAN
B01 Consumer Products
REVIVING MJ
SONY MUSIC JAPAN INTERNATIONAL / BAD 25TH ANNIVERSARY EDITION (CD&DVD)
DENTSU Tokyo JAPAN
A02 Best Use of Social Media
EXCLUSIVE FACE MANIA
SAMSUNG / CHATON PLATFORM
CHEIL OPENTIDE Beijing CHINA
B05 Public Affairs
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland / MANGO Auckland NEW ZEALAND
Gold Spike
A04 Best Use of Sponsorship
MOUTHGUARDS
COLGATE / COLGATE
GPY&R SYDNEY / VML Sydney AUSTRALIA
Silver Spike
A06 Best Use of Media Relations
KNEE PAIN IN SINGAPORE
SANOFI / SYNVISC-ONE
FLEISHMAN-HILLARD SINGAPORE
B03 Corporate Reputation
THE FIELD TRIP OF THE DREAMS!
CALBEE / CALBEE
DAIKO ADVERTISING Tokyo JAPAN
B04 Non-Corporate
CLASSROOM MUMBAI
THE AKANKSHA FOUNDATION / AKANKSHA CLASSROOM
OGILVY & MATHER INDIA Mumbai INDIA
A02 Best Use of Social Media
MADE BETTER BY YOU
IKEA HONG KONG / 2013 CATALOGUE
OGILVY & MATHER GROUP HONG KONG HONG KONG
A05 Best Launch or Re-Launch
RELAUNCHING HENNESSY V.S.O.P
MOET HENNESSY ASIA PACIFIC / HENNESSY V.S.O.P
PULSE COMMUNICATIONS Jakarta INDONESIA
A01 Best Use of Digital PR
SMART DOTS
THE VIEWZONE COMPANY / MIICALO (SCREEN PROTECTOR FILM)
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A03 Best Use of Live Events and/or Celebrity Endorsement
UHP FIRST STEP TO LIVELIHOOD
UNITED LABORATORIES / UNITED HOME PRODUCTS
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
B01 Consumer Products
UHP FIRST STEP TO LIVELIHOOD
UNITED LABORATORIES / UNITED HOME PRODUCTS
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
C01 Best Integrated Campaign Led by PR
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong HONG KONG
B02 Consumer Services
THE SAME NAME PASS
PUBLIC VIEWING IN KOKURITSU STADIUM COMITTEE / 6.4 2014 FIFA WORLDCUP BRAZIL ASIA FINAL QUALIFIERS
DENTSU Tokyo JAPAN
C01 Best Integrated Campaign Led by PR
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A03 Best Use of Live Events and/or Celebrity Endorsement
BEAUTY WAR
POLA / APEX-I
OZMA Tokyo JAPAN
B01 Consumer Products
BEAUTY WAR
POLA / APEX-I
OZMA Tokyo JAPAN
A05 Best Launch or Re-Launch
NEXT A-CLASS
MERCEDES-BENZ JAPAN / A-CLASS
HAKUHODO Tokyo JAPAN
A02 Best Use of Social Media
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila / PLDT Makati City THE PHILIPPINES
Silver Spike
B02 Consumer Services
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila / PLDT Makati City THE PHILIPPINES
Silver Spike
B04 Non-Corporate
FIRST MOTHER'S DAY
INDIAN CANCER SOCIETY / BREAST CANCER SCREENING AWARENESS
GOOD BAD WEIRD Gurgaon / SIREZ New Delhi INDIA
B03 Corporate Reputation
HAPPY SHOT
SANOFI / CHARITY
PUBLICIS SHANGHAI CHINA
A01 Best Use of Digital PR
CORNERING ECSTASY
TOYOTA MARKETING JAPAN / TOYOTA 86
HAKUHODO KETTLE Tokyo JAPAN
A06 Best Use of Media Relations
A JOURNAL OF THE PLAGUE YEAR
PARA SITE / ART EXHIBITION
FLEISHMAN-HILLARD HONG KONG HONG KONG
A04 Best Use of Sponsorship
LI-NING SETS A NEW PERSONAL BEST AT THE LONDON OLYMPICS
LI-NING / SPONSORSHIP OF 5 CHINESE OLYMPIC TEAMS
FLEISHMAN-HILLARD Beijing CHINA
A05 Best Launch or Re-Launch
FROM ZERO TO HERO
LEGOLAND MALAYSIA / LEGOLAND THEME PARK AND ATTRACTIONS
BELL POTTINGER Singapore SINGAPORE
A06 Best Use of Media Relations
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
A04 Best Use of Sponsorship
TIBET 5100 REFRESHING THE WORLD
TIBET 5100 / BOTTLED GLACIER MINERAL SPRING WATER
FLEISHMAN-HILLARD Beijing CHINA
B03 Corporate Reputation
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold Spike