Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
B03 Corporate Reputation
PROMOTING BREASTFEEDING IN SINGAPORE
PHILIPS
AVENT 		FLEISHMAN-HILLARD SINGAPORE FLEISHMAN-HILLARD
 SINGAPORE
THE '+' PROJECT
ROYAL PHILIPS
BRANDING AND REPUTATION 		FLEISHMAN-HILLARD SINGAPORE FLEISHMAN-HILLARD
 SINGAPORE
SOLDIER FOR WOMEN
P&G INDIA
GILLETTE 		BBDO INDIA Mumbai INDIA
Silver
LOCAL HEART, GLOBAL STAR
TIBET 5100
BOTTLED GLACIER MINERAL SPRING WATER 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
THE OTHER SIDE PROJECT
HOME PRODUCT CENTER
HOMEPRO EXPO 		BBDO PROXIMITY THAILAND Bangkok THAILAND
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA
JOHNSON'S BABY 		VITAMINE Shanghai CHINA
Silver
NANYO ART PROJECT
FISH FARMING
FISH FARMING 		ADK JAPAN Tokyo JAPAN
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER 		LEO BURNETT SOLUTIONS Colombo SRI LANKA
THE SONG OF THE WIND
KHAITAN ELECTRICALS
KHAITAN ELECTRICALS 		JWT INDIA Mumbai INDIA
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL 		BBDO SINGAPORE SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore
 SINGAPORE
Short List
BIG RED CAR
VOLKSWAGEN GROUP AUSTRALIA
SPONSORSHIP (THE WIGGLES) 		DDB Sydney AUSTRALIA
LEND AN EYE
EUREKA CALL CENTRE SYSTEM
AWARENESS 		GREY GROUP SINGAPORE
SMELL A MEMORY
GIVAUDAN
FRAGRANCE HOUSE 		JWT SINGAPORE SINGAPORE
Short List
THE MILO BREAKFAST MOVEMENT
NESTLÉ
MILO 		FLEISHMAN-HILLARD KUALA LUMPUR MALAYSIA FLEISHMAN-HILLARD KUALA LUMPUR
 MALAYSIA
B04 Non-Corporate
THE SELF-DEFENSE DANCE
GABRIELA
1 BILLION RISING MOVEMENT 		DM9 JAYMESYFU Makati City THE PHILIPPINES
FUR HURTS
PETA
ETHICAL TREATMENT OF ANIMALS 		OGILVY BEIJING CHINA
CLASSROOM MUMBAI
THE AKANKSHA FOUNDATION
AKANKSHA CLASSROOM 		OGILVY & MATHER INDIA Mumbai INDIA
FIRST MOTHER'S DAY
INDIAN CANCER SOCIETY
BREAST CANCER SCREENING AWARENESS 		GOOD BAD WEIRD Gurgaon INDIA
SHINSEKAI ICHIBA POSTER PROJECT
SHINSEKAI ICHIBA COMMERCIAL UNION
SHINSEKAI ICHIBA SHOPPING STREET 		DENTSU KANSAI Osaka JAPAN
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION
WILDLIFE CONSERVATION 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
VINCE LOW: DYSLEXIA COULDN’T STOP ME
DYSLEXIA ASSOCIATION OF MALAYSIA
DYSLEXIA ASSOCIATION OF MALAYSIA 		GREY GROUP KUALA LUMPUR MALAYSIA
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS 		McCANN MELBOURNE AUSTRALIA

Gold Spike
A JOURNAL OF THE PLAGUE YEAR
PARA SITE
ART EXHIBITION 		FLEISHMAN-HILLARD HONG KONG HONG KONG FLEISHMAN-HILLARD HONG KONG
 HONG KONG
IMPOSSIBLE ORCHESTRA
CARE AWARE
CARE AWARE 		McCANN MELBOURNE AUSTRALIA PORTER NOVELLI MELBOURNE
 AUSTRALIA
Silver
B05 Public Affairs
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
Silver
DEMAND EQUAL PAY
YWCA AUCKLAND
CHARITY 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO
Auckland
 NEW ZEALAND

Gold Spike
C01 Best Integrated Campaign Led by PR
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE 		ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA

Gold Spike
SUMMON THE RAINBOW
WRIGLEY
SKITTLES/CANDY 		KETCHUM Guangzhou CHINA KETCHUM
Guangzhou
 CHINA
MOVEABLE SHAPE
P&G
VS SASSOON 		KETCHUM Hong Kong HONG KONG KETCHUM
Hong Kong
 HONG KONG
DRIVING DOGS
MINI / SPCA NEW ZEALAND
DOG ADOPTION 		DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
FOUL BALL ARMOUR PROJECT
FOX SPORTS JAPAN
FOX SPORTS 		HAKUHODO PRODUCT'S Tokyo JAPAN
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND 		WHYBIN\TBWA AUCKLAND NEW ZEALAND ELEVEN/PR
Auckland
 NEW ZEALAND
MONSIEUR LE COQ CAMPAIGN
DESCENTE
LE COQ GOLF 		McCANN ERICKSON JAPAN Tokyo JAPAN
PAY WITH A KISS
METRO ST JAMES
CAFÉ/RESTAURANT 		LAVENDER* Sydney AUSTRALIA
GILLETTE SHAVE SEXY
P&G CHINA
FUSION PROGLIDE 		SHANGHAI @PR CONSULTING CHINA SHANGHAI @PR CONSULTING
 CHINA
THE LITTLE RED SCHOOLHOUSE
THE COCA-COLA EXPORT CORPORATION
COCA-COLA 		McCANN WORLDGROUP PHILIPPINES Taguig THE PHILIPPINES
GROUPON GETS PHYSICAL TO DRIVE VIRTUAL
GROUPON HONG KONG
GROUPON 		FLEISHMAN-HILLARD HONG KONG HONG KONG FLEISHMAN-HILLARD HONG KONG
 HONG KONG
THE '+' PROJECT
ROYAL PHILIPS
BRANDING AND REPUTATION 		FLEISHMAN-HILLARD SINGAPORE FLEISHMAN-HILLARD
 SINGAPORE
THE SOIL RESTAURANT
PROTOLEAF
100% ORGANIC SOIL 		TBWA\HAKUHODO Tokyo JAPAN
YOUR CHOICE FOR A GREEN TOMORROW
HEWLETT-PARKARD
HP PRINTING SUPPLIES 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
GRE AWARENESS CAMPAIGN
EDUCATIONAL TESTING SERVICE
EDUCATIONAL TESTING AND ASSESSMENT 		THE PRACTICE Delhi INDIA THE PRACTICE
Delhi
 INDIA
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
Bronze
THE MILO BREAKFAST MOVEMENT
NESTLÉ
MILO 		FLEISHMAN-HILLARD KUALA LUMPUR MALAYSIA FLEISHMAN-HILLARD KUALA LUMPUR
 MALAYSIA
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL 		BBDO SINGAPORE SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore
 SINGAPORE
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG
SAMSUNG Q470 NOTEBOOK COMPUTER 		MSLGROUP CHINA Shanghai CHINA MSLGROUP CHINA
Shanghai
GENEDIGI GROUP
Beijing
 CHINA