Title Brand Product / Service PR Location Award
B03 Corporate Reputation
LOCAL HEART, GLOBAL STAR
TIBET 5100 / BOTTLED GLACIER MINERAL SPRING WATER
FLEISHMAN-HILLARD Beijing CHINA
B01 Consumer Products
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
B03 Corporate Reputation
THE OTHER SIDE PROJECT
HOME PRODUCT CENTER / HOMEPRO EXPO
BBDO PROXIMITY THAILAND Bangkok THAILAND
B01 Consumer Products
THE LITTLE RED SCHOOLHOUSE
THE COCA-COLA EXPORT CORPORATION / COCA-COLA
McCANN WORLDGROUP PHILIPPINES Taguig THE PHILIPPINES
A03 Best Use of Live Events and/or Celebrity Endorsement
APOLOGY PRESS CONFERENCE
MARS JAPAN / SNICKERS
I&S BBDO Tokyo / KYODO PUBLIC RELATIONS Tokyo JAPAN
A05 Best Launch or Re-Launch
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY / ONE GREEN BEAN Sydney AUSTRALIA
Short List
C01 Best Integrated Campaign Led by PR
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG / SAMSUNG Q470 NOTEBOOK COMPUTER
MSLGROUP CHINA Shanghai / GENEDIGI GROUP Beijing CHINA
A05 Best Launch or Re-Launch
LEO'S CIDER
LEO BURNETT SYDNEY / LEO'S CIDER
LEO BURNETT SYDNEY AUSTRALIA
A03 Best Use of Live Events and/or Celebrity Endorsement
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY / HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B03 Corporate Reputation
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA / JOHNSON'S BABY
VITAMINE Shanghai / NIM DIGITAL Shanghai CHINA
Silver Spike
B01 Consumer Products
BORN BEAUTIFUL
UNILEVER / DOVE
OGILVY SHANGHAI / OGILVY PUBLIC RELATIONS Shanghai CHINA
B03 Corporate Reputation
NANYO ART PROJECT
FISH FARMING / FISH FARMING
ADK JAPAN Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
PAY WITH A KISS
METRO ST JAMES / CAFÉ/RESTAURANT
LAVENDER* Sydney AUSTRALIA
B01 Consumer Products
THOMAS & FRIENDS GUINNESS WORLD RECORD CAMPAIGN
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
A05 Best Launch or Re-Launch
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG / SAMSUNG Q470 NOTEBOOK COMPUTER
MSLGROUP CHINA Shanghai / GENEDIGI GROUP Beijing CHINA
B01 Consumer Products
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE /HEINEKEN / HEINEKEN
IRIS WORLDWIDE Singapore / ZENITHOPTIMEDIA Singapore SINGAPORE
B03 Corporate Reputation
UNITY PAPER
WIJEYA NEWSPAPERS / ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA
A03 Best Use of Live Events and/or Celebrity Endorsement
THE MOST WATCHED COMMERCIAL
JAPAN USED CAR DEALERS ASSOCIATION. / A USED CAR SALES REPRESENTATIVE
DENTSU Y&R Tokyo / PLATINUM Tokyo JAPAN
HAIR QUARTET
UNILEVER / CREAMSILK
JWT SINGAPORE / JWT MANILA SINGAPORE
B03 Corporate Reputation
THE SONG OF THE WIND
KHAITAN ELECTRICALS / KHAITAN ELECTRICALS
JWT INDIA Mumbai INDIA
B01 Consumer Products
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
B03 Corporate Reputation
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE / OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
Short List
A03 Best Use of Live Events and/or Celebrity Endorsement
FRIES HEIST
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
B03 Corporate Reputation
BIG RED CAR
VOLKSWAGEN GROUP AUSTRALIA / SPONSORSHIP (THE WIGGLES)
DDB Sydney AUSTRALIA
LEND AN EYE
EUREKA CALL CENTRE SYSTEM / AWARENESS
GREY GROUP SINGAPORE
A03 Best Use of Live Events and/or Celebrity Endorsement
GROUPON GETS PHYSICAL TO DRIVE VIRTUAL
GROUPON HONG KONG / GROUPON
FLEISHMAN-HILLARD HONG KONG HONG KONG
VOICE DRIVER
NISSAN MOTOR CO. / NISSAN
TBWA\HAKUHODO Tokyo JAPAN
B03 Corporate Reputation
SMELL A MEMORY
GIVAUDAN / FRAGRANCE HOUSE
JWT SINGAPORE SINGAPORE
Short List
THE MILO BREAKFAST MOVEMENT
NESTLÉ / MILO
FLEISHMAN-HILLARD KUALA LUMPUR MALAYSIA
A03 Best Use of Live Events and/or Celebrity Endorsement
MARIONETTEBOT
UNITED ARROWS / GREEN LABEL RELAXING
TBWA\HAKUHODO Tokyo JAPAN
SOLDIER FOR WOMEN
P&G INDIA / GILLETTE
BBDO INDIA Mumbai INDIA
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
MAKIN' WHOOPEE
DONGWON F&B / BIFIDUS MYUNG JANG
HS AD Seoul SOUTH KOREA
COFFEE CART
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland / MANGO Auckland NEW ZEALAND
Short List
FRIENDSHIP EXPERIMENT
COCA-COLA CHINA / COCA-COLA
OGILVY SHANGHAI CHINA
CLEAR DREAM MATCH
UNILEVER PHILIPPINES / CLEAR MEN SHAMPOO
OGILVYONE WORLDWIDE Manila / BRIDGES PR Makati City THE PHILIPPINES
NANYO ART PROJECT
FISH FARMING / FISH FARMING
ADK JAPAN Tokyo JAPAN
THOMAS & FRIENDS GUINNESS WORLD RECORD CAMPAIGN
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
PARKIES
FORD / FOCUS
JWT Auckland / BULLET PR Auckland NEW ZEALAND
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE /HEINEKEN / HEINEKEN
IRIS WORLDWIDE Singapore / ZENITHOPTIMEDIA Singapore SINGAPORE
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY / LEO BURNETT CHICAGO AUSTRALIA
Short List
McDONALD'S AUSTRALIA DAY
McDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney / MANGO Sydney AUSTRALIA
Silver Spike
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE / OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND