Title Brand Product / Service PR Location Award
A05 Best Launch or Re-Launch
GROUPON GETS PHYSICAL TO DRIVE VIRTUAL
GROUPON HONG KONG / GROUPON
FLEISHMAN-HILLARD HONG KONG HONG KONG
C01 Best Integrated Campaign Led by PR
GROUPON GETS PHYSICAL TO DRIVE VIRTUAL
GROUPON HONG KONG / GROUPON
FLEISHMAN-HILLARD HONG KONG HONG KONG
B01 Consumer Products
MAKIN' WHOOPEE
DONGWON F&B / BIFIDUS MYUNG JANG
HS AD Seoul SOUTH KOREA
B03 Corporate Reputation
THE SCENT OF COLOR
CATHY CAT COSMETICS / CATHY CAT COSMETICS
HS AD Seoul SOUTH KOREA
B02 Consumer Services
TOTAL CUSTOMER CARE
HP / HP'S NEW QUALITY AND SERVICE SYSTEM
FLEISHMAN-HILLARD Beijing CHINA
A05 Best Launch or Re-Launch
THE SOIL RESTAURANT
PROTOLEAF / 100% ORGANIC SOIL
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
A03 Best Use of Live Events and/or Celebrity Endorsement
CHENGDU PAMBASSADORS - THE CUTEST JOB IN THE WORLD
INFORMATION OFFICE OF PEOPLE'S GOVERNMENT OF CHENGDU MUNICIPALITY / CITY BRANDING
OGILVY PUBLIC RELATIONS Beijing CHINA
A02 Best Use of Social Media
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
STAND INS
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
B02 Consumer Services
EVERNOTE: THE PERFECT EXTENSION OF THE HUMAN MEMORY
EVERNOTE / EVERNOTE APPLICATION
MSLGROUP Singapore / 20:20 MSL Noida CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
LIFEBUOY ‘ROTI’ REMINDER
HINDUSTAN UNILEVER / LIFEBUOY TOILET SOAPS
OGILVY & MATHER INDIA Mumbai INDIA
Short List
C01 Best Integrated Campaign Led by PR
THE '+' PROJECT
ROYAL PHILIPS / BRANDING AND REPUTATION
FLEISHMAN-HILLARD SINGAPORE
A05 Best Launch or Re-Launch
SMART START FOR SMALL BUSINESS
HEWLETT-PARKARD / INKJET PRINTER
FLEISHMAN-HILLARD Beijing CHINA
B03 Corporate Reputation
GIVING FORWARD
PARIS BAGUETTE / HANJIN TRANSPORTATION / PARIS BAGUETTE CAKE / HANJIN LOGISTICS
HS AD Seoul SOUTH KOREA
B01 Consumer Products
NATIONAL NIGHT
MENTOS / PERFETTI VAN MELLE
BBH ASIA PACIFIC Singapore SINGAPORE
Gold Spike
B03 Corporate Reputation
LETS' LOOK UP
PANTECH / VEGA
INNOCEAN WORLDWIDE Seoul / PANTECH Seoul SOUTH KOREA
A05 Best Launch or Re-Launch
BRINGING THE WORLD'S LARGEST MMA BRAND TO INDIA
ULTIMATE FIGHTING CHAMPIONSHIP / MIXED MARTIAL ARTS
FLEISHMAN-HILLARD INDIA Mumbai INDIA
B01 Consumer Products
VOICE DRIVER
NISSAN MOTOR CO. / NISSAN
TBWA\HAKUHODO Tokyo JAPAN
Short List
C01 Best Integrated Campaign Led by PR
THE SOIL RESTAURANT
PROTOLEAF / 100% ORGANIC SOIL
TBWA\HAKUHODO Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
THE FREE STORE
PIDILITE INDUSTRIES / FEVICOL
OGILVY & MATHER INDIA Mumbai INDIA
A02 Best Use of Social Media
ORIGIN ENERGY TALES
ORIGIN ENERGY / ORIGIN ENERGY
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B02 Consumer Services
McDONALD'S AUSTRALIA DAY
McDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney / MANGO Sydney AUSTRALIA
Gold Spike
THE MOST WATCHED COMMERCIAL
JAPAN USED CAR DEALERS ASSOCIATION. / A USED CAR SALES REPRESENTATIVE
DENTSU Y&R Tokyo / PLATINUM Tokyo JAPAN
A05 Best Launch or Re-Launch
RETRACING A 200 HUNDRED-YEAR-OLD VOYAGE TO LAUNCH A NEW LUXURY WHISKY – ‘ODYSSEY
JOHNNIE WALKER / JOHN WALKER & SON ODYSSEY
FLEISHMAN-HILLARD SHANGHAI CHINA
A02 Best Use of Social Media
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND / GALAXY S4
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
A03 Best Use of Live Events and/or Celebrity Endorsement
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B01 Consumer Products
THE SOIL RESTAURANT
PROTOLEAF / 100% ORGANIC SOIL
TBWA\HAKUHODO Tokyo JAPAN
C01 Best Integrated Campaign Led by PR
YOUR CHOICE FOR A GREEN TOMORROW
HEWLETT-PARKARD / HP PRINTING SUPPLIES
FLEISHMAN-HILLARD Beijing CHINA
B03 Corporate Reputation
THE LITTLE RED SCHOOLHOUSE
THE COCA-COLA EXPORT CORPORATION / COCA-COLA
McCANN WORLDGROUP PHILIPPINES Taguig THE PHILIPPINES
PROMOTING BREASTFEEDING IN SINGAPORE
PHILIPS / AVENT
FLEISHMAN-HILLARD SINGAPORE
B01 Consumer Products
MARIONETTEBOT
UNITED ARROWS / GREEN LABEL RELAXING
TBWA\HAKUHODO Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
SHAVE SEXY
P&G CHINA / FUSION PROGLIDE
BBDO CHINA Shanghai / SHANGHAI @PR CONSULTING CHINA
A02 Best Use of Social Media
THE PERFECT EXTENSION OF THE HUMAN MEMORY
EVERNOTE / EVERNOTE APPLICATION
MSLGROUP Singapore / 20:20 MSL Noida CHINA
A05 Best Launch or Re-Launch
BONDED BY CHEERS – MAEMUKI RELAY
AMERICAN HOME ASSURANCE COMPANY / CANCER INSURANCE
TBWA\HAKUHODO Tokyo JAPAN
C01 Best Integrated Campaign Led by PR
GRE AWARENESS CAMPAIGN
EDUCATIONAL TESTING SERVICE / EDUCATIONAL TESTING AND ASSESSMENT
THE PRACTICE Delhi INDIA
A05 Best Launch or Re-Launch
SPRINGBOARDING SONY TO #3 SMARTPHONE PLAYER IN INDIA
SONY INDIA / SONY XPERIA Z SMARTPHONE
FLEISHMAN-HILLARD Gurgaon INDIA
C01 Best Integrated Campaign Led by PR
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY / ONE GREEN BEAN Sydney AUSTRALIA
Bronze Spike
A02 Best Use of Social Media
A MILLION REGARDS
UMBRO / CAMPAIGN FOR A MILLION REGARDS
ARKR DIGITAL Shanghai CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
MOVING WIFI
DTAC / DTAC WIFI
CREATIVE JUICE\BANGKOK / B.POINT MARKETING Bangkok THAILAND
B01 Consumer Products
DONATE YOUR SPACE
JOHNSON & JOHNSON CHINA / NICORETTE
BBDO INDIA Mumbai INDIA
B03 Corporate Reputation
THE '+' PROJECT
ROYAL PHILIPS / BRANDING AND REPUTATION
FLEISHMAN-HILLARD SINGAPORE
B01 Consumer Products
SOLDIER FOR WOMEN
P&G INDIA / GILLETTE
BBDO INDIA Mumbai INDIA
Bronze Spike
B03 Corporate Reputation
SOLDIER FOR WOMEN
P&G INDIA / GILLETTE
BBDO INDIA Mumbai INDIA
Silver Spike
A03 Best Use of Live Events and/or Celebrity Endorsement
THE RUNWAY ON THE RUNWAY
BRITISH AIRWAYS / INTERNATIONAL AIRLINE
FLEISHMAN-HILLARD SYDNEY AUSTRALIA
A05 Best Launch or Re-Launch
THE PERFECT EXTENSION OF THE HUMAN MEMORY
EVERNOTE / EVERNOTE APPLICATION
MSLGROUP Singapore / 20:20 MSL Noida CHINA
C01 Best Integrated Campaign Led by PR
THE MILO BREAKFAST MOVEMENT
NESTLÉ / MILO
FLEISHMAN-HILLARD KUALA LUMPUR MALAYSIA
A02 Best Use of Social Media
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG / SAMSUNG Q 470 NOTEBOOK
MSLGROUP CHINA Shanghai / GENEDIGI GROUP Beijing CHINA
C01 Best Integrated Campaign Led by PR
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE / OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
A05 Best Launch or Re-Launch
PLAY! THE QUIETEST SUCTION POWER
ELECTROLUX JAPAN / VACUUM CLEANER
TBWA\HAKUHODO Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
JOY SCULPTURES
CABDURY / CADBURY DAIRY MILK PROMOTION
SAATCHI & SAATCHI Sydney / ROYCE Melbourne AUSTRALIA