Title Brand Product / Service PR Location Award
B02 Consumer Services
GIVE BACK THE LOVE
HIBIYA-KADAN FLORAL / ARIGATO BENTO
I&S BBDO Tokyo JAPAN
B04 Non-Corporate
SHINSEKAI ICHIBA POSTER PROJECT
SHINSEKAI ICHIBA COMMERCIAL UNION / SHINSEKAI ICHIBA SHOPPING STREET
DENTSU KANSAI Osaka JAPAN
A02 Best Use of Social Media
THE VALUE EXCHANGE
PWC AUSTRALIA / PROFESSIONAL SERVICES
TWO SOCIAL North Sydney AUSTRALIA
A03 Best Use of Live Events and/or Celebrity Endorsement
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA
B01 Consumer Products
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
KETCHUM Guangzhou CHINA
C01 Best Integrated Campaign Led by PR
FOUL BALL ARMOUR PROJECT
FOX SPORTS JAPAN / FOX SPORTS
HAKUHODO Tokyo JAPAN
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
ELEVEN/PR Auckland NEW ZEALAND
A03 Best Use of Live Events and/or Celebrity Endorsement
THE RIDE BACK HOME
LENOVO / COMPUTER/TECHNOLOGY
KETCHUM Hong Kong HONG KONG
B04 Non-Corporate
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION / WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B02 Consumer Services
MOTTAINAI PROJECT
TANAKA KIKINZOKU KOGYO / RE:TANAKA
DENTSU Y&R Tokyo / PLATINUM Tokyo JAPAN
B01 Consumer Products
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong HONG KONG
B03 Corporate Reputation
DENGUE BOTTLE
MAYNILAD WATER SERVICES / ANTI-DENGUE FEVER CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
Bronze Spike
A05 Best Launch or Re-Launch
TWISTER FRIES
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S TWISTER FRIES
LEO BURNETT MANILA THE PHILIPPINES
A02 Best Use of Social Media
TWISTER FRIES
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S TWISTER FRIES
LEO BURNETT MANILA THE PHILIPPINES
A06 Best Use of Media Relations
LAUNCH OF SONY XPERIA Z - SPRING BOARDING SONY TO #3 SMARTPHONE PLAYER IN INDIA
SONY INDIA / SONY XPERIA Z SMARTPHONE
FLEISHMAN-HILLARD Gurgaon INDIA
A04 Best Use of Sponsorship
BIG RED CAR
VOLKSWAGEN GROUP AUSTRALIA / SPONSORSHIP (THE WIGGLES)
DDB Sydney AUSTRALIA
A06 Best Use of Media Relations
THE MILO BREAKFAST MOVEMENT
NESTLÉ / MILO
FLEISHMAN-HILLARD KUALA LUMPUR MALAYSIA
A04 Best Use of Sponsorship
CRICKET BEACH
CRICKET BEACH/COCA-COLA SOUTH PACIFIC / CRICKET / COCA-COLA
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
A05 Best Launch or Re-Launch
LEVERAGING THE LAUNCH OF A HOT PRODUCT
HP / HP WINDOWS 8 FAMILY
FLEISHMAN-HILLARD Beijing CHINA
A02 Best Use of Social Media
THE '+' PROJECT
ROYAL PHILIPS / BRANDING AND REPUTATION
FLEISHMAN-HILLARD SINGAPORE
B02 Consumer Services
PAY WITH A KISS
METRO ST JAMES / CAFÉ/RESTAURANT
LAVENDER* Sydney AUSTRALIA
B04 Non-Corporate
VINCE LOW: DYSLEXIA COULDN’T STOP ME
DYSLEXIA ASSOCIATION OF MALAYSIA / DYSLEXIA ASSOCIATION OF MALAYSIA
GREY GROUP KUALA LUMPUR MALAYSIA
A01 Best Use of Digital PR
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA / JOHNSON'S BABY
VITAMINE Shanghai / NIM DIGITAL Shanghai CHINA
Silver Spike
C01 Best Integrated Campaign Led by PR
MONSIEUR LE COQ CAMPAIGN
DESCENTE / LE COQ GOLF
McCANN ERICKSON JAPAN Tokyo JAPAN
B01 Consumer Products
EXPERIENCE THE BEYOND
LAND ROVER CHINA / LAND ROVER
BLUEFOCUS Shanghai CHINA
B03 Corporate Reputation
HOW TO LAUNCH A BUSINESS AND RAISE $50K IN 50 HOURS
WHO GIVES A CRAP / WHO GIVES A CRAP TOILET PAPER
NAKED COMMUNICATIONS Cremorne AUSTRALIA
A03 Best Use of Live Events and/or Celebrity Endorsement
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong HONG KONG
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
A06 Best Use of Media Relations
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER / DUREX
FRANK PR SYDNEY / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Bronze Spike
B03 Corporate Reputation
THE GENOMUSIC PROJECT
BAY BEAT COLLECTIVE / BAY BEAT COLLECTIVE
JWT INDIA Mumbai INDIA
B01 Consumer Products
SHAVE SEXY
P&G CHINA / FUSION PROGLIDE
BBDO CHINA Shanghai / SHANGHAI @PR CONSULTING CHINA
A02 Best Use of Social Media
DONATE YOUR SPACE
JOHNSON & JOHNSON CHINA / NICORETTE
BBDO INDIA Mumbai INDIA
B02 Consumer Services
CORNERING ECSTACY
TOYOTA MARKETING JAPAN / TOYOTA86
HAKUHODO KETTLE Tokyo JAPAN
C01 Best Integrated Campaign Led by PR
PAY WITH A KISS
METRO ST JAMES / CAFÉ/RESTAURANT
LAVENDER* Sydney AUSTRALIA
A05 Best Launch or Re-Launch
DISTINCTIVE NBA STAR MARKETING WITH LI-NING STYLE
LI-NING / LI-NING WAY OF WADE
FLEISHMAN-HILLARD Beijing CHINA
B04 Non-Corporate
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
A JOURNAL OF THE PLAGUE YEAR
PARA SITE / ART EXHIBITION
FLEISHMAN-HILLARD HONG KONG HONG KONG
A05 Best Launch or Re-Launch
TAKING POLE POSITION IN PREMIUM BEER
AB INBEV / BUDWSEISER PORCHE COMMEMORATIVE BOTTLE
FLEISHMAN-HILLARD Beijing CHINA
B02 Consumer Services
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG
Short List
C01 Best Integrated Campaign Led by PR
GILLETTE SHAVE SEXY
P&G CHINA / FUSION PROGLIDE
SHANGHAI @PR CONSULTING CHINA
A02 Best Use of Social Media
PHILIPS LIGHTING SINGAPORE FACEBOOK PAGE
PHILIPS / LIGHTING
FLEISHMAN-HILLARD SINGAPORE
B03 Corporate Reputation
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY / HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A03 Best Use of Live Events and/or Celebrity Endorsement
WEATHER IN ELVISH
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
ELEVEN/PR Auckland NEW ZEALAND
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS
OGILVY BEIJING CHINA
B03 Corporate Reputation
SMART DOTS
THE VIEWZONE COMPANY / MIICALO (SCREEN PROTECTOR FILM)
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B01 Consumer Products
CRAZY GROUP ALARM
YILI MILK / GULIDUO MILK
CHEIL OPENTIDE Beijing CHINA
B02 Consumer Services
CLOSET CURRENCIES
VISA / CREDIT CARD
DRILL Tokyo / VECTOR GROUP Tokyo JAPAN
B04 Non-Corporate
IMPOSSIBLE ORCHESTRA
CARE AWARE / CARE AWARE
McCANN MELBOURNE / PORTER NOVELLI MELBOURNE AUSTRALIA
Silver Spike
A02 Best Use of Social Media
ADOBE INDIA STUDENTS FACEBOOK PAGE
ADOBE / ADOBE
THE PRACTICE Delhi INDIA
C01 Best Integrated Campaign Led by PR
THE LITTLE RED SCHOOLHOUSE
THE COCA-COLA EXPORT CORPORATION / COCA-COLA
McCANN WORLDGROUP PHILIPPINES Taguig THE PHILIPPINES