| Title | THE OTHER SIDE PROJECT |
| Brand | HOME PRODUCT CENTER |
| Product / Service | HOMEPRO EXPO |
| Category | B03. Corporate Reputation |
| Entrant | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Entrant Company | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Advertising Agency | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Nathaphat Khantheethao | Bbdo Proximity Thailand | Graphic Designer |
| Katkanan Boonyarungsit | Bbdo Proximity Thailand | Graphic Designer |
| Inspirative | Inspirative | Music Composer |
| Thasorn Boonyanate | Bbdo Proximity Thailand | Director |
| Sakunnapak Chaipracha | Bbdo Proximity Thailand | Account Manager |
| Yaowanooch Saknarong | Bbdo Proximity Thailand | Account Manager |
| Pitiporn Jutisiriwatana | Bbdo Proximity Thailand | Account Director |
| Ladawan Vilainart | Bbdo Proximity Thailand | Producer |
| Rook Floro | Bbdo Proximity Thailand | Art Director |
| Apichai Inthutsingh | Bbdo Proximity Thailand | Art Director |
| Thasorn Boonyanate | Bbdo Proximity Thailand | Copywriter |
| Chalit Manuyakorn | Bbdo Proximity Thailand | Copywriter |
| Chalit Manuyakorn | Bbdo Proximity Thailand | Creative Director |
| Suthisak Sucharittanonta | Bbdo Proximity Thailand | Art Director |
| Suthisak Sucharittanonta | Bbdo Proximity Thailand | Copywriter |
| Suthisak Sucharittanonta | Bbdo Proximity Thailand | Executive Creative Director |
| Suthisak Sucharittanonta | Bbdo Proximity Thailand | Chief Creative Officer |
HomePro is one of the largest household hardware stores in Thailand. Every Year their main media is a poster and sign-board with one side benefit. After expired, the government will destroy them all. Why don't we make it worth than an advertisement?
We want our sale festival to benefit every people even the one that can't even afford our product because Homepro believe that everyone deserve better homes.
More than hundreds of household got a better living, the news spread on the internet and give the idea of using expired any sign-boards to help people. Homepro becomes the true brand that stands for better home for every Thai people.
Knowing that many Thais fix their shelters with sign-boards. So we dedicate the other side of the sign-board to make their life better. The Front side of the board is for commercial, while on the other side, the board is built with a nice wallpaper and fixtures such as shelves, hangers, and lights. The sign-boards were placed around the biggest slum in Thailand.
HomePro is one of the largest household hardware stores in Thailand. Every Year their main media is a poster and sign-board with one side benefit. After expired, the government will destroy them all. Why don't we make it worth than an advertisement?
Early in a year, it's time for people to redecorate their homes so we set up a sale festival in that period. Then using Sign-boards to promote the event. So how can we make use of these sign-boards to be beneficial for poor people also?