THE OTHER SIDE PROJECT

TitleTHE OTHER SIDE PROJECT
ClientHOME PRODUCT CENTER
Product / ServiceHOMEPRO EXPO
CategoryB03. Corporate Reputation
EntrantBBDO PROXIMITY THAILAND Bangkok, THAILAND
Entrant Company BBDO PROXIMITY THAILAND Bangkok, THAILAND
Advertising Agency BBDO PROXIMITY THAILAND Bangkok, THAILAND

The Campaign

HomePro is one of the largest household hardware stores in Thailand. Every Year their main media is a poster and sign-board with one side benefit. After expired, the government will destroy them all. Why don't we make it worth than an advertisement?

The Brief

We want our sale festival to benefit every people even the one that can't even afford our product because Homepro believe that everyone deserve better homes.

Results

More than hundreds of household got a better living, the news spread on the internet and give the idea of using expired any sign-boards to help people. Homepro becomes the true brand that stands for better home for every Thai people.

Execution

Knowing that many Thais fix their shelters with sign-boards. So we dedicate the other side of the sign-board to make their life better. The Front side of the board is for commercial, while on the other side, the board is built with a nice wallpaper and fixtures such as shelves, hangers, and lights. The sign-boards were placed around the biggest slum in Thailand.

The Situation

HomePro is one of the largest household hardware stores in Thailand. Every Year their main media is a poster and sign-board with one side benefit. After expired, the government will destroy them all. Why don't we make it worth than an advertisement?

The Strategy

Early in a year, it's time for people to redecorate their homes so we set up a sale festival in that period. Then using Sign-boards to promote the event. So how can we make use of these sign-boards to be beneficial for poor people also?

Credits

Name Company Position
Nathaphat Khantheethao Bbdo Proximity Thailand Graphic Designer
Katkanan Boonyarungsit Bbdo Proximity Thailand Graphic Designer
Inspirative Inspirative Music Composer
Thasorn Boonyanate Bbdo Proximity Thailand Director
Sakunnapak Chaipracha Bbdo Proximity Thailand Account Manager
Yaowanooch Saknarong Bbdo Proximity Thailand Account Manager
Pitiporn Jutisiriwatana Bbdo Proximity Thailand Account Director
Ladawan Vilainart Bbdo Proximity Thailand Producer
Rook Floro Bbdo Proximity Thailand Art Director
Apichai Inthutsingh Bbdo Proximity Thailand Art Director
Thasorn Boonyanate Bbdo Proximity Thailand Copywriter
Chalit Manuyakorn Bbdo Proximity Thailand Copywriter
Chalit Manuyakorn Bbdo Proximity Thailand Creative Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Art Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Copywriter
Suthisak Sucharittanonta Bbdo Proximity Thailand Executive Creative Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Chief Creative Officer