Title | SMART DOTS |
Brand | THE VIEWZONE COMPANY |
Product / Service | MIICALO (SCREEN PROTECTOR FILM) |
Category | B03. Corporate Reputation |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
In Woo Hwang | Audio Village | Audio Pd |
Young Jin Jeon | Kiss Fm Music/Sound | Recoding |
Ju Yong Lee | Vixen | 2d |
Hyun Chan Yoon | Kubrick | Edit |
Hye Lim Choi | Vega | Line Producer |
Hee Jin Jeon | Vega | Producer |
Young Phil Kim | Vega | Executive Producer |
Min Yoon | Kubrick | Director |
So Ji Park | Innocean Worldwide | Social Planner |
Jun Hyeok Yun | Innocean Worldwide | Art Director |
Sung Jin Choi | Innocean Worldwide | Art Director |
Hoon Lim | Innocean Worldwide | Art Director |
Bae Seong Kim | Innocean Worldwide | Agency Pd |
Se Hee Kim | Innocean Worldwide | Copywriter |
Jae Hun Lee | Innocean Worldwide | Copywriter |
Boum Su Park | Innocean Worldwide | Campaign Planner |
Seung Hyun Lee | Innocean Worldwide | Campaign Planner |
Boem Jin Kim | Innocean Worldwide | Campaign Planner |
Jung A Kim | Innocean Worldwide | Creative Director |
Jin Hwan Ko | Innocean Worldwide | Creative Director |
THE VIEWZONE COMPANY IS THE SMALL COMPANY WHICH PRODUCES THE PROTECTIVE FILMS OF SMART PAD. WE ALWAYS THINK ABOUT THE PEOPLE (VISULALLY IMPAIRED PEOPLE) WHO CANNOT ENJOY SMART WORLD. Although the world has become smarter, we felt that the visually impaired have become more excluded from the smart world. We wanted to raise awareness about people who are excluded from the smart world because of their disabilities. If we showed a bit more interest in people around us with disabilities, we can come up with new and important ideas. And so, we added the Braille language to the commonly used smart pad protective films. We raised awareness about the protective films by sharing online videos and giving free protective films to those who needed it. After this campaign, the visually impaired were able to experience musical performances with the Braille protective film and best of all, more people showed interest in those who were previously excluded from the smart world because of their disabilities. As a result, fans on Facebook: 592 % increase within 2 weeks and number of views reached over 496,332 views within 4 weeks. This campaign also generated high earned PR without spending. Our story showed in Maekyung economy, weekly chosun, economist and variable print media & HBC(HyundaiMotorsGroup broadcasting system).
Our mission was to find a way to make smart devices readily available for everyone including the physically-challenged. So we paid a very close attention to sight-challenged people as they live with the obstacle and we were interested by the way of braille communicating with the world. The ordinary protective film is now reinvented to an extraordinary and sensible film with SMART DOTS. We have witnessed a dramatic moment of the sight-challenged children start playing the piano app. SMART DOTS will assist those who are sight-challenged to put a step in the smart world.
At the beginning, Miicalo had only with 52 fans. After this project, the number of fan increased 592%, SMART DOTS contents had 496,332 impressions , 47% response rates and 30 thousands 'Like' with just a campaign budget of $US 2,000. Miicalo sales rate has increased more than 138%. Above all, SMART DOTS has made a difference among ordinary market of protective films. The visually impaired were able to experience musical performances with the Braille protective film and best of all, more people showed interest in those who were previously excluded from the smart world because of their disabilities.
Until we created SMART DOTS, there was a little trial-and-error. After we tried a variety of test for the location of the point and the size and texture, finally, the the Braille film ;SMART DOTS was born. There have been so many dots(IT Company) inside smart world but no dots outside smart world. So, we made Dots out of the smart world for the blind. SMART DOT is just the beginning. Warm ideas have being collected for marginalized people.
Although the world has become smarter, we felt that the visually impaired have become more excluded from the smart world. We wanted to raise awareness about people who are excluded from the smart world because of their disabilities. After this SMART DOTS campaign, the visually impaired were able to experience musical performances with the Braille protective film and best of all, more people showed interest in those who were previously excluded from the smart world because of their disabilities.
BRAILLE + PROTECTIVE FILMS = SMART DOTS the Braille film; SMART DOTS was created. Numerous dots(we mean DOT COM Company) are used in the internet web address online and we exported those dots into offline space for the sight-challenged. SMART DOT is just the beginning.. The visually impaired were able to experience musical performances with the Braille protective film and best of all, more people showed interest in those who were previously excluded from the smart world because of their disabilities. As of this point, warm ideas are being collected potentially for a broader group of the physically- challenged.