| Title | EXCLUSIVE FACE MANIA |
| Brand | SAMSUNG |
| Product / Service | CHATON PLATFORM |
| Category | A02. Best Use of Social Media |
| Entrant | CHEIL OPENTIDE Beijing, CHINA |
| Entrant Company | CHEIL OPENTIDE Beijing, CHINA |
| Advertising Agency | CHEIL OPENTIDE Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Helen.song | Cheil Opentide | Senior Copywriter |
| Jacky.gao | Cheil Opentide | Assistant Art Director |
| Kevin.zhang | Cheil Opentide | Creative Director |
Although there are various IM chat software all over the internet, similar mode and expression icons make the way of chatting tends to be tedious. Delight sociality, funny chatting. We expect users to make the exclusive expressions of themselves on the website and portable device, communicating lively and amusingly.
ChatON, is a free multi-platform IM software, features download and share function for abundant emotion icons and image, voice massage etc. How to make chat vividly and become users’ favorite IM software?
The software attracts people by its entertaining feature and on spot experience, makes communication become interesting and vivid. Numerous people created their exclusive chatting mode by the unique expressions. CHATON, the IM software gained a two-million downloads which is the second growth rate around the world. ChatON, delight sociality, funny chatting.
Log in the website and click to create expression library. System will open the camera match user’s face to an animal icon by the face. The animal icon will imitate user’s different expressions in few seconds. Then, system will save two groups of expression and produce animated GIF file which can be package downloaded to the IM software. The expressions also can be shared to SNS, which allow more people to experience and share the fun of sociality. Users also can download the mobile App CHAT ON FACE. Follow the hints on the screen, finish making expressions in the set time, then the GIF expression will be created for downloading or sharing.
We use various expressions communicating with each other in daily life. However, 7 billion populations only have approx. 60 expression icons on the internet.
We expect users to make the exclusive expressions of themselves on the website and portable device, communicating lively and amusingly. Log in the website and click to create expression library. The expressions also can be shared to SNS, which allow more people to experience and share the fun of sociality. Users also can download the mobile App CHAT ON FACE.