EXCLUSIVE FACE MANIA

TitleEXCLUSIVE FACE MANIA
ClientSAMSUNG
Product / ServiceCHATON PLATFORM
CategoryA02. Best Use of Social Media
EntrantCHEIL OPENTIDE Beijing, CHINA
Entrant Company CHEIL OPENTIDE Beijing, CHINA
Advertising Agency CHEIL OPENTIDE Beijing, CHINA

The Campaign

Although there are various IM chat software all over the internet, similar mode and expression icons make the way of chatting tends to be tedious. Delight sociality, funny chatting. We expect users to make the exclusive expressions of themselves on the website and portable device, communicating lively and amusingly.

The Brief

ChatON, is a free multi-platform IM software, features download and share function for abundant emotion icons and image, voice massage etc. How to make chat vividly and become users’ favorite IM software?

Results

The software attracts people by its entertaining feature and on spot experience, makes communication become interesting and vivid. Numerous people created their exclusive chatting mode by the unique expressions. CHATON, the IM software gained a two-million downloads which is the second growth rate around the world. ChatON, delight sociality, funny chatting.

Execution

Log in the website and click to create expression library. System will open the camera match user’s face to an animal icon by the face. The animal icon will imitate user’s different expressions in few seconds. Then, system will save two groups of expression and produce animated GIF file which can be package downloaded to the IM software. The expressions also can be shared to SNS, which allow more people to experience and share the fun of sociality. Users also can download the mobile App CHAT ON FACE. Follow the hints on the screen, finish making expressions in the set time, then the GIF expression will be created for downloading or sharing.

The Situation

We use various expressions communicating with each other in daily life. However, 7 billion populations only have approx. 60 expression icons on the internet.

The Strategy

We expect users to make the exclusive expressions of themselves on the website and portable device, communicating lively and amusingly. Log in the website and click to create expression library. The expressions also can be shared to SNS, which allow more people to experience and share the fun of sociality. Users also can download the mobile App CHAT ON FACE.

Credits

Name Company Position
Helen.song Cheil Opentide Senior Copywriter
Jacky.gao Cheil Opentide Assistant Art Director
Kevin.zhang Cheil Opentide Creative Director