Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
A01 Best Use of Digital PR
CORNERING ECSTASY TOYOTA MARKETING JAPAN TOYOTA 86	HAKUHODO KETTLE Tokyo	JAPAN
THE JAPAN PILL-HARMONIC JAPAN PHILHARMONIC ORCHESTRA THE JAPAN PILL-HARMONIC	I&S BBDO Tokyo	JAPAN
SMART DOTS THE VIEWZONE COMPANY MIICALO (SCREEN PROTECTOR FILM)	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
GPS MARATHON WEBCAST LENOVO LEPHONE S890	BLUEFOCUS PR CONSULTING Beijing	CHINA	BLUEFOCUS PR CONSULTING Beijing	CHINA
PUMP IT FORWARD JOHNSON & JOHNSON CHINA JOHNSON'S BABY	VITAMINE Shanghai	CHINA			Silver
A02 Best Use of Social Media
SUMMON THE RAINBOW WRIGLEY SKITTLES/CANDY	KETCHUM Guangzhou	CHINA	KETCHUM Guangzhou	CHINA
FINDING A PLACE IN THE HEART OF GEN Y SAMSUNG SAMSUNG Q 470 NOTEBOOK	MSLGROUP CHINA Shanghai	CHINA	MSLGROUP CHINA Shanghai GENEDIGI GROUP Beijing	CHINA
THE VALUE EXCHANGE PWC AUSTRALIA PROFESSIONAL SERVICES	TWO SOCIAL North Sydney	AUSTRALIA
ORIGIN ENERGY TALES ORIGIN ENERGY ORIGIN ENERGY	CLEMENGER BBDO MELBOURNE	AUSTRALIA			Short List
DONATE YOUR SPACE JOHNSON & JOHNSON CHINA NICORETTE	BBDO INDIA Mumbai	INDIA
STAND INS NATIONAL AUSTRALIA BANK NATIONAL AUSTRALIA BANK	CLEMENGER BBDO MELBOURNE	AUSTRALIA
SCREEN-AGE LOVE STORY PLDT MYDSL	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES			Silver
DUMB WAYS TO DIE METRO TRAINS METRO TRAINS	McCANN MELBOURNE	AUSTRALIA			Gold Spike
TWISTER FRIES GOLDEN ARCHES DEVELOPMENT CORPORATION McDONALD'S TWISTER FRIES	LEO BURNETT MANILA	THE PHILIPPINES
PHILIPS LIGHTING SINGAPORE FACEBOOK PAGE PHILIPS LIGHTING	FLEISHMAN-HILLARD	SINGAPORE	FLEISHMAN-HILLARD	SINGAPORE
THE SMART PHONE LINE SAMSUNG NEW ZEALAND GALAXY S4	COLENSO BBDO Auckland	NEW ZEALAND			Gold Spike
THE PERFECT EXTENSION OF THE HUMAN MEMORY EVERNOTE EVERNOTE APPLICATION	MSLGROUP CHINA Shanghai	CHINA	MSLGROUP Singapore 20:20 MSL Noida	SINGAPORE INDIA
EXCLUSIVE FACE MANIA SAMSUNG CHATON PLATFORM	CHEIL OPENTIDE Beijing	CHINA
A MILLION REGARDS UMBRO CAMPAIGN FOR A MILLION REGARDS	ARKR DIGITAL Shanghai	CHINA
THE '+' PROJECT ROYAL PHILIPS BRANDING AND REPUTATION	FLEISHMAN-HILLARD	SINGAPORE	FLEISHMAN-HILLARD	SINGAPORE
ADOBE INDIA STUDENTS FACEBOOK PAGE ADOBE ADOBE	THE PRACTICE Delhi	INDIA	THE PRACTICE Delhi	INDIA
MADE BETTER BY YOU IKEA HONG KONG 2013 CATALOGUE	OGILVY & MATHER GROUP HONG KONG	HONG KONG
A03 Best Use of Live Events and/or Celebrity Endorsement
MOVEABLE SHAPE P&G VS SASSOON	KETCHUM Hong Kong	HONG KONG	KETCHUM Hong Kong	HONG KONG
FAIR GO BRO VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE	ONE GREEN BEAN Sydney	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA	Gold Spike
THE V MOTION PROJECT FRUCOR BEVERAGES V ENERGY DRINK	COLENSO BBDO Auckland	NEW ZEALAND	BEAT COMMUNICATIONS Auckland	NEW ZEALAND
UHP FIRST STEP TO LIVELIHOOD UNITED LABORATORIES UNITED HOME PRODUCTS	STARCOM MEDIAVEST GROUP PHILIPPINES Makati City	THE PHILIPPINES
THOMAS & FRIENDS GUINNESS WORLD RECORD CAMPAIGN MATTEL TOYS	FLEISHMAN-HILLARD HONG KONG	HONG KONG	FLEISHMAN-HILLARD HONG KONG	HONG KONG
BARBIE BIFT FASHION DESIGN COMPETITION MATTEL TOYS	FLEISHMAN-HILLARD HONG KONG	HONG KONG	FLEISHMAN-HILLARD HONG KONG	HONG KONG
APOLOGY PRESS CONFERENCE MARS JAPAN SNICKERS	I&S BBDO Tokyo	JAPAN	KYODO PUBLIC RELATIONS Tokyo	JAPAN
HAWKER HEROES SINGAPORE TELECOMMUNICATIONS SINGTEL	BBDO SINGAPORE	SINGAPORE	OGILVY PUBLIC RELATIONS WORLDWIDE Singapore	SINGAPORE
BRIDGE OF LIFE SAMSUNG LIFE INSURANCE SAMSUNG LIFE INSURANCE	CHEIL WORLDWIDE Seoul	SOUTH KOREA			Bronze
VOICE DRIVER NISSAN MOTOR CO. NISSAN	TBWA\HAKUHODO Tokyo	JAPAN
FRIES HEIST GOLDEN ARCHES DEVELOPMENT CORPORATION McDONALD'S	LEO BURNETT MANILA	THE PHILIPPINES
LIFEBUOY ‘ROTI’ REMINDER HINDUSTAN UNILEVER LIFEBUOY TOILET SOAPS	OGILVY & MATHER INDIA Mumbai	INDIA			Short List
THE RUNWAY ON THE RUNWAY BRITISH AIRWAYS INTERNATIONAL AIRLINE	FLEISHMAN-HILLARD SYDNEY	AUSTRALIA	FLEISHMAN-HILLARD SYDNEY	AUSTRALIA
TOUCH THE MUSIC PROJECT HYUNDAI MOTOR COMPANY HYUNDAI SONATA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
WELCOMING CHINESE AROUND THE WORLD HILTON HOTELS & RESORTS HOSPITALITY	KETCHUM Shanghai	CHINA	KETCHUM Shanghai	CHINA
THE PASSPORT ASIA PACIFIC BREWERIES SINGAPORE /HEINEKEN HEINEKEN	IRIS WORLDWIDE Singapore	SINGAPORE
VISION SHIFT SYTEM SONY MARKETING (JAPAN) HEAD MOUNTED DISPLAY HMZ-T2	DENTSU Tokyo	JAPAN
GROUPON GETS PHYSICAL TO DRIVE VIRTUAL GROUPON HONG KONG GROUPON	FLEISHMAN-HILLARD HONG KONG	HONG KONG	FLEISHMAN-HILLARD HONG KONG	HONG KONG
MARIONETTEBOT UNITED ARROWS GREEN LABEL RELAXING	TBWA\HAKUHODO Tokyo	JAPAN
SHAVE OR CRAVE P&G INDIA GILLETTE FUSION GAMER	BBDO INDIA Mumbai	INDIA
SOLDIER FOR WOMEN P&G INDIA GILLETTE	BBDO INDIA Mumbai	INDIA
SHAVE SEXY P&G CHINA FUSION PROGLIDE	BBDO CHINA Shanghai	CHINA	SHANGHAI @PR CONSULTING	CHINA
PARKIES FORD FOCUS	JWT Auckland	NEW ZEALAND	BULLET PR Auckland	NEW ZEALAND
NANYO ART PROJECT FISH FARMING FISH FARMING	ADK JAPAN Tokyo	JAPAN
THE FREE STORE PIDILITE INDUSTRIES FEVICOL	OGILVY & MATHER INDIA Mumbai	INDIA
FUR HURTS PETA ETHICAL TREATMENT OF ANIMALS	OGILVY BEIJING	CHINA
MOVING WIFI DTAC DTAC WIFI	CREATIVE JUICE\BANGKOK	THAILAND
DRIVING DOGS MINI / SPCA NEW ZEALAND DOG ADOPTION	DRAFTFCB NEW ZEALAND Auckland	NEW ZEALAND			Grand Prix

A01 Best Use of Digital PR
CORNERING ECSTASY
TOYOTA MARKETING JAPAN / TOYOTA 86

HAKUHODO KETTLE Tokyo

JAPAN
THE JAPAN PILL-HARMONIC
JAPAN PHILHARMONIC ORCHESTRA / THE JAPAN PILL-HARMONIC

I&S BBDO Tokyo

JAPAN
SMART DOTS
THE VIEWZONE COMPANY / MIICALO (SCREEN PROTECTOR FILM)

INNOCEAN WORLDWIDE Seoul

SOUTH KOREA
GPS MARATHON WEBCAST
LENOVO / LEPHONE S890

BLUEFOCUS PR CONSULTING Beijing

CHINA

BLUEFOCUS PR CONSULTING
Beijing

CHINA
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA / JOHNSON'S BABY

VITAMINE Shanghai

CHINA

Silver