Title Brand Product / Service PR Location Award
A05 Best Launch or Re-Launch
TAKING POLE POSITION IN PREMIUM BEER
AB INBEV / BUDWSEISER PORCHE COMMEMORATIVE BOTTLE
FLEISHMAN-HILLARD Beijing CHINA
A02 Best Use of Social Media
ADOBE INDIA STUDENTS FACEBOOK PAGE
ADOBE / ADOBE
THE PRACTICE Delhi INDIA
A05 Best Launch or Re-Launch
RICH SINGER MAKES COFFEE MORE RICH
AGF / TRIPLESSO
PLATINUM Tokyo JAPAN
BONDED BY CHEERS – MAEMUKI RELAY
AMERICAN HOME ASSURANCE COMPANY / CANCER INSURANCE
TBWA\HAKUHODO Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE /HEINEKEN / HEINEKEN
IRIS WORLDWIDE Singapore / ZENITHOPTIMEDIA Singapore SINGAPORE
B01 Consumer Products
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE /HEINEKEN / HEINEKEN
IRIS WORLDWIDE Singapore / ZENITHOPTIMEDIA Singapore SINGAPORE
B03 Corporate Reputation
THE GENOMUSIC PROJECT
BAY BEAT COLLECTIVE / BAY BEAT COLLECTIVE
JWT INDIA Mumbai INDIA
A03 Best Use of Live Events and/or Celebrity Endorsement
THE RUNWAY ON THE RUNWAY
BRITISH AIRWAYS / INTERNATIONAL AIRLINE
FLEISHMAN-HILLARD SYDNEY AUSTRALIA
JOY SCULPTURES
CABDURY / CADBURY DAIRY MILK PROMOTION
SAATCHI & SAATCHI Sydney / ROYCE Melbourne AUSTRALIA
B03 Corporate Reputation
THE FIELD TRIP OF THE DREAMS!
CALBEE / CALBEE
DAIKO ADVERTISING Tokyo JAPAN
B04 Non-Corporate
IMPOSSIBLE ORCHESTRA
CARE AWARE / CARE AWARE
McCANN MELBOURNE / PORTER NOVELLI MELBOURNE AUSTRALIA
Silver Spike
B03 Corporate Reputation
THE SCENT OF COLOR
CATHY CAT COSMETICS / CATHY CAT COSMETICS
HS AD Seoul SOUTH KOREA
A04 Best Use of Sponsorship
CLEAR F1 UNBEATABLE CHAMPION PERFORMANCE CAMPAIGN
CLEAR / MALE SHAMPOO
DREAM WORKER COMMUNICATIONS CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY / LEO BURNETT CHICAGO AUSTRALIA
Short List
FRIENDSHIP EXPERIMENT
COCA-COLA CHINA / COCA-COLA
OGILVY SHANGHAI CHINA
A04 Best Use of Sponsorship
MOUTHGUARDS
COLGATE / COLGATE
GPY&R SYDNEY / VML Sydney AUSTRALIA
Silver Spike
CRICKET BEACH
CRICKET BEACH/COCA-COLA SOUTH PACIFIC / CRICKET / COCA-COLA
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
C01 Best Integrated Campaign Led by PR
MONSIEUR LE COQ CAMPAIGN
DESCENTE / LE COQ GOLF
McCANN ERICKSON JAPAN Tokyo JAPAN
A05 Best Launch or Re-Launch
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY / ONE GREEN BEAN Sydney AUSTRALIA
Short List
B05 Public Affairs
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY / ONE GREEN BEAN Sydney AUSTRALIA
Silver Spike
C01 Best Integrated Campaign Led by PR
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY / ONE GREEN BEAN Sydney AUSTRALIA
Bronze Spike
B01 Consumer Products
MAKIN' WHOOPEE
DONGWON F&B / BIFIDUS MYUNG JANG
HS AD Seoul SOUTH KOREA
A03 Best Use of Live Events and/or Celebrity Endorsement
MAKIN' WHOOPEE
DONGWON F&B / BIFIDUS MYUNG JANG
HS AD Seoul SOUTH KOREA
MOVING WIFI
DTAC / DTAC WIFI
CREATIVE JUICE\BANGKOK / B.POINT MARKETING Bangkok THAILAND
B04 Non-Corporate
VINCE LOW: DYSLEXIA COULDN’T STOP ME
DYSLEXIA ASSOCIATION OF MALAYSIA / DYSLEXIA ASSOCIATION OF MALAYSIA
GREY GROUP KUALA LUMPUR MALAYSIA
C01 Best Integrated Campaign Led by PR
GRE AWARENESS CAMPAIGN
EDUCATIONAL TESTING SERVICE / EDUCATIONAL TESTING AND ASSESSMENT
THE PRACTICE Delhi INDIA
A05 Best Launch or Re-Launch
PLAY! THE QUIETEST SUCTION POWER
ELECTROLUX JAPAN / VACUUM CLEANER
TBWA\HAKUHODO Tokyo JAPAN
B03 Corporate Reputation
LEND AN EYE
EUREKA CALL CENTRE SYSTEM / AWARENESS
GREY GROUP SINGAPORE
A02 Best Use of Social Media
THE PERFECT EXTENSION OF THE HUMAN MEMORY
EVERNOTE / EVERNOTE APPLICATION
MSLGROUP Singapore / 20:20 MSL Noida CHINA
A05 Best Launch or Re-Launch
THE PERFECT EXTENSION OF THE HUMAN MEMORY
EVERNOTE / EVERNOTE APPLICATION
MSLGROUP Singapore / 20:20 MSL Noida CHINA
B02 Consumer Services
EVERNOTE: THE PERFECT EXTENSION OF THE HUMAN MEMORY
EVERNOTE / EVERNOTE APPLICATION
MSLGROUP Singapore / 20:20 MSL Noida CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
NANYO ART PROJECT
FISH FARMING / FISH FARMING
ADK JAPAN Tokyo JAPAN
B03 Corporate Reputation
NANYO ART PROJECT
FISH FARMING / FISH FARMING
ADK JAPAN Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
PARKIES
FORD / FOCUS
JWT Auckland / BULLET PR Auckland NEW ZEALAND
C01 Best Integrated Campaign Led by PR
FOUL BALL ARMOUR PROJECT
FOX SPORTS JAPAN / FOX SPORTS
HAKUHODO Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
B04 Non-Corporate
THE SELF-DEFENSE DANCE
GABRIELA / 1 BILLION RISING MOVEMENT
DM9 JAYMESYFU Makati City THE PHILIPPINES
B03 Corporate Reputation
SMELL A MEMORY
GIVAUDAN / FRAGRANCE HOUSE
JWT SINGAPORE SINGAPORE
Short List
A02 Best Use of Social Media
TWISTER FRIES
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S TWISTER FRIES
LEO BURNETT MANILA THE PHILIPPINES
A03 Best Use of Live Events and/or Celebrity Endorsement
FRIES HEIST
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
A05 Best Launch or Re-Launch
TWISTER FRIES
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S TWISTER FRIES
LEO BURNETT MANILA THE PHILIPPINES
A03 Best Use of Live Events and/or Celebrity Endorsement
GROUPON GETS PHYSICAL TO DRIVE VIRTUAL
GROUPON HONG KONG / GROUPON
FLEISHMAN-HILLARD HONG KONG HONG KONG
A05 Best Launch or Re-Launch
GROUPON GETS PHYSICAL TO DRIVE VIRTUAL
GROUPON HONG KONG / GROUPON
FLEISHMAN-HILLARD HONG KONG HONG KONG
C01 Best Integrated Campaign Led by PR
GROUPON GETS PHYSICAL TO DRIVE VIRTUAL
GROUPON HONG KONG / GROUPON
FLEISHMAN-HILLARD HONG KONG HONG KONG
A05 Best Launch or Re-Launch
SMART START FOR SMALL BUSINESS
HEWLETT-PARKARD / INKJET PRINTER
FLEISHMAN-HILLARD Beijing CHINA
C01 Best Integrated Campaign Led by PR
YOUR CHOICE FOR A GREEN TOMORROW
HEWLETT-PARKARD / HP PRINTING SUPPLIES
FLEISHMAN-HILLARD Beijing CHINA
B02 Consumer Services
GIVE BACK THE LOVE
HIBIYA-KADAN FLORAL / ARIGATO BENTO
I&S BBDO Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA
A06 Best Use of Media Relations
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA
Bronze Spike
B02 Consumer Services
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA