Title Brand Product / Service PR Location Award
A03 Best Use of Live Events and/or Celebrity Endorsement
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
A06 Best Use of Media Relations
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
C01 Best Integrated Campaign Led by PR
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Gold Spike
A05 Best Launch or Re-Launch
AQUA SOCIAL FES!!
TOYOTA MARKETING JAPAN / AQUA
DENTSU Tokyo JAPAN
Gold Spike
B03 Corporate Reputation
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold Spike
B05 Public Affairs
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland / MANGO Auckland NEW ZEALAND
Gold Spike
B01 Consumer Products
NATIONAL NIGHT
MENTOS / PERFETTI VAN MELLE
BBH ASIA PACIFIC Singapore SINGAPORE
Gold Spike
A03 Best Use of Live Events and/or Celebrity Endorsement
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Gold Spike
B04 Non-Corporate
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
A02 Best Use of Social Media
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND / GALAXY S4
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
B02 Consumer Services
McDONALD'S AUSTRALIA DAY
McDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney / MANGO Sydney AUSTRALIA
Gold Spike
B04 Non-Corporate
IMPOSSIBLE ORCHESTRA
CARE AWARE / CARE AWARE
McCANN MELBOURNE / PORTER NOVELLI MELBOURNE AUSTRALIA
Silver Spike
A03 Best Use of Live Events and/or Celebrity Endorsement
McDONALD'S AUSTRALIA DAY
McDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney / MANGO Sydney AUSTRALIA
Silver Spike
A01 Best Use of Digital PR
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA / JOHNSON'S BABY
VITAMINE Shanghai / NIM DIGITAL Shanghai CHINA
Silver Spike
B03 Corporate Reputation
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA / JOHNSON'S BABY
VITAMINE Shanghai / NIM DIGITAL Shanghai CHINA
Silver Spike
B05 Public Affairs
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY / ONE GREEN BEAN Sydney AUSTRALIA
Silver Spike
B02 Consumer Services
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver Spike
B03 Corporate Reputation
SOLDIER FOR WOMEN
P&G INDIA / GILLETTE
BBDO INDIA Mumbai INDIA
Silver Spike
A04 Best Use of Sponsorship
MOUTHGUARDS
COLGATE / COLGATE
GPY&R SYDNEY / VML Sydney AUSTRALIA
Silver Spike
A02 Best Use of Social Media
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila / PLDT Makati City THE PHILIPPINES
Silver Spike
B02 Consumer Services
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila / PLDT Makati City THE PHILIPPINES
Silver Spike
B03 Corporate Reputation
DENGUE BOTTLE
MAYNILAD WATER SERVICES / ANTI-DENGUE FEVER CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
Bronze Spike
A06 Best Use of Media Relations
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER / DUREX
FRANK PR SYDNEY / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Bronze Spike
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA
Bronze Spike
A05 Best Launch or Re-Launch
THE SOIL RESTAURANT
PROTOLEAF / 100% ORGANIC SOIL
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
B01 Consumer Products
SOLDIER FOR WOMEN
P&G INDIA / GILLETTE
BBDO INDIA Mumbai INDIA
Bronze Spike
C01 Best Integrated Campaign Led by PR
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY / ONE GREEN BEAN Sydney AUSTRALIA
Bronze Spike
A03 Best Use of Live Events and/or Celebrity Endorsement
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
A04 Best Use of Sponsorship
CRICKET BEACH
CRICKET BEACH/COCA-COLA SOUTH PACIFIC / CRICKET / COCA-COLA
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
B02 Consumer Services
THE MOST WATCHED COMMERCIAL
JAPAN USED CAR DEALERS ASSOCIATION. / A USED CAR SALES REPRESENTATIVE
DENTSU Y&R Tokyo / PLATINUM Tokyo JAPAN
B03 Corporate Reputation
LEND AN EYE
EUREKA CALL CENTRE SYSTEM / AWARENESS
GREY GROUP SINGAPORE
SMELL A MEMORY
GIVAUDAN / FRAGRANCE HOUSE
JWT SINGAPORE SINGAPORE
Short List
A06 Best Use of Media Relations
THE MILO BREAKFAST MOVEMENT
NESTLÉ / MILO
FLEISHMAN-HILLARD KUALA LUMPUR MALAYSIA
B03 Corporate Reputation
THE MILO BREAKFAST MOVEMENT
NESTLÉ / MILO
FLEISHMAN-HILLARD KUALA LUMPUR MALAYSIA
C01 Best Integrated Campaign Led by PR
THE MILO BREAKFAST MOVEMENT
NESTLÉ / MILO
FLEISHMAN-HILLARD KUALA LUMPUR MALAYSIA
B01 Consumer Products
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
B04 Non-Corporate
A JOURNAL OF THE PLAGUE YEAR
PARA SITE / ART EXHIBITION
FLEISHMAN-HILLARD HONG KONG HONG KONG
C01 Best Integrated Campaign Led by PR
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE / OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
A02 Best Use of Social Media
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG / SAMSUNG Q 470 NOTEBOOK
MSLGROUP CHINA Shanghai / GENEDIGI GROUP Beijing CHINA
A05 Best Launch or Re-Launch
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG / SAMSUNG Q470 NOTEBOOK COMPUTER
MSLGROUP CHINA Shanghai / GENEDIGI GROUP Beijing CHINA
C01 Best Integrated Campaign Led by PR
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG / SAMSUNG Q470 NOTEBOOK COMPUTER
MSLGROUP CHINA Shanghai / GENEDIGI GROUP Beijing CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE / OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
B03 Corporate Reputation
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE / OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
Short List
A04 Best Use of Sponsorship
BIG RED CAR
VOLKSWAGEN GROUP AUSTRALIA / SPONSORSHIP (THE WIGGLES)
DDB Sydney AUSTRALIA
B03 Corporate Reputation
BIG RED CAR
VOLKSWAGEN GROUP AUSTRALIA / SPONSORSHIP (THE WIGGLES)
DDB Sydney AUSTRALIA
A03 Best Use of Live Events and/or Celebrity Endorsement
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
A02 Best Use of Social Media
A MILLION REGARDS
UMBRO / CAMPAIGN FOR A MILLION REGARDS
ARKR DIGITAL Shanghai CHINA
B03 Corporate Reputation
THE SONG OF THE WIND
KHAITAN ELECTRICALS / KHAITAN ELECTRICALS
JWT INDIA Mumbai INDIA
A03 Best Use of Live Events and/or Celebrity Endorsement
NANYO ART PROJECT
FISH FARMING / FISH FARMING
ADK JAPAN Tokyo JAPAN